If you’ve ever wondered, “What does the Go To Market team do all day?”Great question. Because the answer is simple: We make branded merch fun again. Every project starts with a brand that’s ready for merch with personality—not the same old promotional giveaways, not boring logo slaps, and definitely not the kind of company swag […]

When it comes to branded merchandise and company swag, most teams still rely on something that feels a lot like psychic intuition. Ordering in bulk often turns into a full-blown séance:Guess the sizes.Guess the quantities.Guess what people might want six months—or a year—from now. And then comes the real haunting: stacks of leftover swag boxes […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every brand wants merch that people actually want to wear. Not just free T-shirts for the drawer. Not giveaways that die at the bottom of a conference tote. We’re talking about the kind of branded merch that sparks joy, builds community, and generates organic visibility […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert What if your branded merch was so irresistible that people—in an airport, of all places—would literally trade the clothes off their backs for it? That’s not a hypothetical.That’s exactly what went down this month at Chicago O’Hare, thanks to one brilliantly bold brand activation. 🥯 […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When most companies decide to launch a branded merch shop, they immediately laser-focus on one thing: the profit margin. And sure—it’s a fair question. But it’s also the wrong one. Because branded merch isn’t just a revenue stream.It’s a sales tool, a marketing engine, and […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When a brand’s energy is already electric, the merch should crank the volume even higher. That’s exactly what happened when DivaDance®—a brand built on joy, inclusivity, and serious main-character energy—stepped into our Merch Lab. DivaDance has always stood on one powerful idea: every body can […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert I’ve loved personalized gifts since I was a little girl. My mom had a thing for names. She’d light up when she found a mug, keychain, or sweatshirt with mine or my brother’s name on it — it was her vacation specialty. But the real […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Some collaborations turn into real friendships. This one did. Working with 🦬 Joseph Cope, M.Ed. – The Empathy Guy, we got to witness what fierce empathy truly looks like in action. Joseph brings heart, strength, and authenticity to everything he does. If you ever get […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Your brand, looking at that new merch idea like Taylor looking at Travis. 👀💍Let’s retire the junk swag era. The End of Forgettable Swag A foam finger? A plastic water bottle?A stress ball that’s been stress-ing since 2014? It’s giving “Reputation (Corporate Edition).” For too […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Playing it safe is how brands disappear. “Safe” is the logo slapped on every stiff t-shirt, pen, and notepad.The same tote, printed the same way, year after year. That’s not safe — it’s invisible. 👻 No one falls in love with something as stale as […]