By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

Playing it safe is how brands disappear.

“Safe” is the logo slapped on every stiff t-shirt, pen, and notepad.
The same tote, printed the same way, year after year.

That’s not safe — it’s invisible. 👻

No one falls in love with something as stale as last year’s candy corn.
“Safe” is how good brands fade into background noise.

Why Playing It Safe With Your Branded Merch Doesn’t Work

Too many companies treat branded merch like a checkbox:
Pick a promo item, print the logo, hand it out, hope for the best.

But in 2025, custom merch is an extension of your brand story.
When your swag looks (and feels) generic, it tells people your brand is, too.

Strong Brands Take Intentional Risks

The most memorable brands aren’t reckless — they’re intentional.
They take small, creative risks with their swag and promotional products that reflect what they stand for, not just what they sell.

• They design merch that sparks emotion, not clutter.
• They use sustainable materials and unique designs that align with their values.
• They create pieces that make someone pause and think:
  “That’s actually cool.”

The best merch doesn’t blend in — it stands out, sparks conversation, and deepens brand connection.

From Stale to Standout: Redefine Your Swag Strategy

If your branded merch strategy hasn’t evolved in years, it’s time to rethink it.
Focus on creating custom merchandise that builds brand love — not landfill.

Start small:

• Experiment with limited-edition drops tied to campaigns.
• Collaborate with local artists or creators for unique designs.
• Use print-on-demand to test bold ideas with zero waste.

Because “safe” doesn’t get remembered — but authentic and bold always does.