Swag That Slaps: Inside Our Merch Lab

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

The best branded merch doesn’t feel like marketing. It turns a customer into a walking billboard—without it ever feeling like an ad.

That’s the magic we aim for in our merch lab. And today’s spotlight? A tote that’s pure brand energy.

Vibe Check: Sol Squeeze Mixers LLC Tote

This tote bag is Sol Squeeze Mixers LLC in bag form—bright, bold, and built for wherever the day takes you.

If you’re a fan of their mixers, this tote is the sidekick you didn’t know you needed for every shopping trip, market run, or beach day.

Why People Grab It First

🔥 Pop Factor: Black canvas makes the neon gator impossible to ignore.
🔥 Self-Expression: Even if someone’s never sipped a Sol Squeeze, they’ll want a piece of this brand’s fun, playful vibe.
🔥 Versatility: From a farmer’s market haul to a laptop bag to poolside essentials—it all fits.

This is the kind of swag that gets used on repeat, not shoved in the back of a closet.

Steal This Move for Your Brand

The takeaway? Make merch that feels like part of your customer’s identity.

When people buy swag because it feels like them, you don’t just hand out branded merchandise—you create a movement. Your customers become your biggest brand ambassadors without you even asking.

Why It Matters

In 2025, boring swag is out. Anti-boring branded merch is in.

This tote proves that branded merchandise can do more than advertise—it can delight, inspire, and connect. When swag is designed with personality, it becomes a conversation starter and a lifestyle accessory.

This tote? It’s my new personality, and I’m not sorry. 🤩

Your Turn

What do you think—would you use it?
And more importantly, what’s the piece of swag you reach for first, every single time?

👉 Ready to create branded merch that slaps just as hard? At Go To Market – Anti-Boring Branded Merchandise, we help brands design swag people love to wear, use, and show off.