By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

The new Krispy Kreme x Crocs, Inc. collab is donut-core perfection. 🍩

Think jelly-glazed clogs, frosting-drip detailing, and sprinkle Jibbitz that look good enough to eat.

It’s fun. It’s wild. And it’s exactly what branded merch should be.

Designed to delight.

Why Bold Swag Works

You don’t need a cult food following or millions of fans to go bold with branded merchandise. What you do need:

• A clear brand message
• A little creative courage
• A willingness to have fun with your swag

The Krispy Kreme x Crocs collab works because it’s more than just shoes. It’s an edible-feeling story—packaged as wearable merch.

Swag Is Storytelling

Too many companies think swag = “stuff with a logo.” But the best branded swag goes way beyond that.

Swag is:

• A chance to tell your story
• A way to connect with fans, customers, or employees
• A physical reminder of your brand’s vibe

In this case? The story tastes like sugar. Sweet, colorful, and impossible to ignore.

Takeaway for Your Brand

You don’t have to release donut clogs (though… how fun would that be?). But you can take a lesson from Krispy Kreme and Crocs:

• Make merch memorable. Don’t settle for boring basics.
• Lean into your brand personality. Quirky, bold, or joyful? Let your swag show it.
• Create merch people actually want to wear or use. That’s the magic of branded merchandise done right.

Your Turn

Would you wear donut clogs? Drop a 🍩 in the comments if you’re into it.
(For me it’s a 🍩Y🍩E🍩S🍩 🎉)

Because swag isn’t just stuff—it’s storytelling.

👉 Looking to create branded merch that delights instead of collects dust? At Go To Market – Anti-Boring Branded Merchandise, we help brands design on-demand swag that tells a story.