By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert

My love language?

Getting texts about bad merch.

And wow, do people deliver.

🖊️ Sad piles of broken conference pens
🥏 Branded frisbees melting at field day
😂 “hashtag#badmerch” pics straight from the group chat

Because let’s be honest: ugly swag is universal.

It fills tables, clutters closets, and ends up in landfills.
It doesn’t spark joy.
It doesn’t start conversations.
And worst of all—it doesn’t do anything for your brand.

Branded Swag Should Never Be an Afterthought

If you’re investing in custom merchandise, your swag should work for you. It should show off your brand personality, start meaningful conversations, and make people actually want to keep it (and use it).

But most corporate giveaways miss the mark.
They’re generic. Cheap. Forgettable.
The kind of stuff that screams “FREE” pile at a garage sale.

And if your branded merch isn’t making a strong, memorable impression—it’s not doing its job.

What Great Swag Actually Looks Like

Smart branded merch is:

✅ Useful
✅ On-brand
✅ Conversation-starting
✅ Designed for real humans (not just your marketing checklist)

Whether you’re prepping for a product launch, a trade show, or your next team retreat—your merch should represent your brand at its absolute best.

Because when swag is good, it’s not just something you hand out—it’s something people talk about.

Seen Some Cringe-Worthy Swag Lately?

I’m building a collection.

Send me your worst: the swag fails, the tragic tote bags, the “who-approved-this?” pens.
I want it all.

Because fixing bad merch?
That’s my favorite kind of love story.

Need help turning your swag from skip to standout?
Let’s talk. Because your brand deserves better.