By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert
There, I said it:
Most branded tech accessories are bad merch for non-tech companies.
Yes, even the branded chargers.
Yes, even the phone stands.
And yes, definitely the random cables.
Before you come for me, hear me out.
When companies think about corporate swag or promotional products, tech accessories feel like the “safe” choice. They seem practical, modern, and universally useful.
But in reality? Most branded tech merch ends up forgotten in a junk drawer.
The Problem With Branded Tech Accessories
There are two big reasons branded tech accessories usually miss the mark.
1. Tech Accessories Require Specificity
Unlike a great hoodie or quality drinkware, tech accessories aren’t one-size-fits-all.
People have:
- Different phones
- Different charging ports
- Different ecosystems
- Different device preferences
A charger only works if it fits seamlessly into someone’s existing setup. And most branded merch simply doesn’t.
That branded cable you handed out at your conference?
It’s competing with the one cable someone already trusts with their life.
Which brings us to the bigger issue…
2. No One Has an Emotional Relationship With a Charger
Good branded merchandise should create an emotional connection.
That’s the whole point of effective promotional products:
- Brand affinity
- Positive association
- Daily visibility
- Emotional recall
But nobody feels emotionally attached to a charging cable.
People do form emotional connections with:
- Their favorite sweatshirt
- A perfectly designed water bottle
- A tote bag they use constantly
- A premium notebook
- A coffee mug they reach for every morning
Those items become part of someone’s routine and identity.
A generic branded charger?
It becomes clutter.
The Junk Drawer Test for Promotional Merchandise
Here’s a simple rule:
If your swag ends up in the same drawer as:
- dead batteries
- hotel pens
- mystery cables
- old gift cards
…it’s probably not building your brand the way you hoped.
And let’s be honest:
most people already have more chargers than they need.
Your branded version isn’t replacing the “good one.”
It’s joining the pile.
Better Branded Merch Ideas for Non-Tech Companies
If you want custom branded merchandise that people actually remember, focus on products that create comfort, identity, or delight.
Some examples:
- Premium apparel
- Elevated drinkware
- High-quality bags
- Desk accessories people display proudly
- Lifestyle items that feel gift-worthy
The best corporate swag doesn’t scream “marketing budget.”
It feels thoughtful, useful, and emotionally relevant.
That’s what makes people keep it.
And when people keep your merch, they keep your brand top of mind too.