Gift boxes are the salads of corporate gifting.
In your salad, you’ve got:
๐ฅ ๐๐ฉ๐ฆ ๐จ๐ฐ๐ฐ๐ฅ ๐ด๐ต๐ถ๐ง๐ง: your protein or fancy add-on
๐ฅ ๐๐ฉ๐ฆ ๐ด๐ต๐ถ๐ง๐ง ๐บ๐ฐ๐ถ ๐ฅ๐ฐ๐ฏ’๐ต ๐ธ๐ข๐ฏ๐ต ๐ฃ๐ถ๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ข๐ฏ๐บ๐ธ๐ข๐บ: iceberg lettuce or skinny carrot slices
๐ฅ ๐๐ฐ๐ฎ๐ฆ๐ต๐ฉ๐ช๐ฏ๐จ ๐ข๐ฃ๐ด๐ฐ๐ญ๐ถ๐ต๐ฆ๐ญ๐บ ๐จ๐ณ๐ฐ๐ด๐ด: in my case, raisins or a spicy seed
In the case of a gift box, you’ve got:
๐ ๐๐ฉ๐ฆ ๐จ๐ฐ๐ฐ๐ฅ ๐ด๐ต๐ถ๐ง๐ง: some tech accessory you’ve been eyeing
๐ ๐๐ฉ๐ฆ ๐ด๐ต๐ถ๐ง๐ง ๐บ๐ฐ๐ถ ๐ฅ๐ฐ๐ฏ’๐ต ๐ธ๐ข๐ฏ๐ต ๐ฃ๐ถ๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ข๐ฏ๐บ๐ธ๐ข๐บ: fancy post-its, some hand lotion
๐ ๐๐ฐ๐ฎ๐ฆ๐ต๐ฉ๐ช๐ฏ๐จ ๐ข๐ฃ๐ด๐ฐ๐ญ๐ถ๐ต๐ฆ๐ญ๐บ ๐จ๐ณ๐ฐ๐ด๐ด: scented [fill in the blank]
Usually with salads, you can customize what you want, but with gift boxes, you get what you get and you (don’t*) get upset.ย *๐บ๐ฐ๐ถ ๐ข๐ฃ๐ด๐ฐ๐ญ๐ถ๐ต๐ฆ๐ญ๐บ ๐ฅ๐ฐ ๐จ๐ฆ๐ต ๐ถ๐ฑ๐ด๐ฆ๐ต
๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฏ๐ข๐ฌ๐ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐๐ ๐๐ข๐ง๐ฌ๐ญ ๐ ๐ข๐๐ญ ๐๐จ๐ฑ๐๐ฌ ๐๐๐๐๐ฎ๐ฌ๐ ๐ญ๐ก๐๐ฒ ๐๐ซ๐ ๐ฐ๐๐ฌ๐ญ๐๐๐ฎ๐ฅ ๐๐ง๐ ๐ข๐ง๐๐๐๐ข๐๐ข๐๐ง๐ญ.ย
Companies spend lots of money and man-hours choosing them and putting them together, but here is almost no case ever where everyone likes everything in the box.ย The idea with a box is “some people will like some things and other people will like others”.ย
But what about ALL of the things that go straight to the trash? And don’t even get me started on the wasted packaging. ๐๐
Instead of a gift box, let people choose what they want. If you have an on-demand merch shop (DM us on Instagram @gotomarketstudio if you want us to set one up for you) or gift shop, you can offer a gift certificate ๐๐ซ๐๐๐ญ๐ ๐ ๐ฉ๐๐ซ๐๐๐๐ญ๐ฅ๐ฒ ๐๐๐๐ข๐๐ข๐๐ง๐ญ ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ.
Tell me your thoughts on gift boxes. Do you love them? Hate them? Have you ever gotten a box where you liked everything in it? Tell me all about it!