โYou get what you get and you donโt get upset.โ – ๐๐ท๐ฆ๐ณ๐บ ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ฏ๐บ ๐จ๐ช๐ท๐ช๐ฏ๐จ ๐ฐ๐ถ๐ต ๐ด๐ธ๐ข๐จ
When youโre printing many copies of the same gift for a team โ even if it’s high quality โ at least half of the people arenโt getting a gift at all. Theyโre getting something theyโll give away, donate, shove in the back of a closet, or trash.
Letโs run through an easy example: you have an upcoming in-person company-wide meeting and all 50 attendees are gifted a tote bag with your logo.
Hereโs my best guess of what happens to those totes:
๐ 8 will use them daily and LOVE them for years
๐จ 12 will use them a few times and then lose them
โซ๏ธ 17 will shove them into a bag of bags & never see it again
๐ฎ 23 will give them away, donate or trash them
๐๐ง ๐ญ๐ก๐ ๐๐ง๐, 8 ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐ซ๐ ๐ก๐๐ฉ๐ฉ๐ฒ ๐๐ง๐ 42 ๐ก๐๐ฏ๐ ๐ญ๐ซ๐๐ฌ๐ก.
Let’s change the top phrase to: “๐๐ก๐๐ง ๐ญ๐ก๐๐ฒ ๐๐ก๐จ๐จ๐ฌ๐ ๐ข๐ญ, ๐ญ๐ก๐๐ฒ ๐ฎ๐ฌ๐ ๐ข๐ญ!”
Instead of handing everyone the same gift, create a store full of options and let people chose what (๐ฐ๐ณ ๐ช๐ง) they want something branded from you. You can create a store with chic and stylish options people will actually want to own.
Where do gifted tote bags go to die in your house? For me it’s in a bag stuffed full of other tote bags.