If your branded merch strategy starts with, “How many mugs should we order?” — it’s time for a serious reset. Too many businesses are still stuck in the old promotional product playbook:
→ Order a bulk shipment of branded items
→ Hope people actually want them
→ Pray they don’t end up collecting dust in a drawer

Here’s the truth: The future of branded merchandise isn’t about inventory — it’s about intention. I recently had the opportunity to talk about this shift with Thrive, and I’m thrilled to share some of what we covered — because rethinking your swag strategy could be one of the most powerful moves your brand makes this year.

Out with the Old: The Problem with Traditional Swag

In the past, promotional products were often seen as “throwaway” marketing tactics — cheap pens, endless water bottles, random T-shirts, and yes, way too many coffee mugs. The problem? Most of that merch ends up unused, unloved, and ultimately ineffective.

You’re not just wasting money. You’re missing an opportunity to connect.

In with the Smart Swag Strategy

Modern branded merch is different.
It’s not just “promo.” It’s a growth strategy.

The most successful brands today are using intentional, high-quality custom merch to:

• Strengthen emotional connections with their audience
• Build long-term brand loyalty
• Turn customers into advocates
• Create real-world brand touchpoints that actually matter

When done right, your swag becomes more than a freebie — it becomes a reflection of your brand values, your personality, and your purpose.

Branded Merchandise as a Brand Experience

The smartest brands aren’t asking how much stuff to order. They’re asking:

• What experience do we want to create?
• How can our branded products delight our customers or team?
• How can our merch align with our mission and messaging?

This is where the magic happens — when your branded merchandise starts doing what marketing is supposed to do: connect, resonate, and inspire loyalty.

So What Should You Do Instead?

✅ Ditch the “bulk and hope” approach
✅ Choose thoughtful, well-designed merch that aligns with your brand story
✅ Opt for sustainable, on-demand options to reduce waste and increase impact
✅ Use your swag as a conversation starter — not just a logo placement

Real Talk: Swag Shouldn’t Be an Afterthought

Swag is a statement.
It’s a first impression.
It’s a brand-building tool.

And when you treat it like a strategic investment — instead of an afterthought — the return is real. Big thanks to John Kennelly and the Thrive team for letting me share why I care so much about this shift in branded merch strategy. 💬✨

Your Turn: Dream Merch Time

If you could create ONE perfect piece of custom swag for your brand — what would it be? (Don’t say pens. 😉) Drop your dream merch idea in the comments below — or reach out if you’re ready to create branded merch that actually works.