As the “always eating” season approaches, let’s talk about something that might ruffle some feathers: corporate food gifts. 🎁🍫 I get it—food gifts seem like an easy way to spread cheer, but they often miss the mark, and here’s why.
1️⃣ Allergies Make Food Gifts Risky
As the mom of a formerly very-allergic kid, let me tell you: some foods can be downright terrifying to have in your home. Imagine the stress of wondering if a well-meaning corporate cookie box might send your child to the ER. 🚑
If you’ve never had to think about allergies, consider this: for some families, even cross-contamination can be dangerous. Sending out food gifts without knowing your recipients’ dietary restrictions is a gamble—and not one you want to take as a company.
2️⃣ Food Gifts Aren’t Always Welcome
Let’s face it: not everyone is excited about receiving food, even if it’s gourmet or thoughtfully curated.
As someone who grew up in the “nothing tastes as good as skinny feels” era (🤮), I know firsthand that food gifts can be fraught with emotional baggage. Whether someone is navigating dietary changes, avoiding certain foods, or just doesn’t like chocolate (yes, these people exist!), food gifts can feel more like a burden than a blessing.
Some cringe-worthy examples:
- 🍪 Cookies sent to a gluten-free household
- 🍷 Wine gifted to a sober individual
- 🎂 Cake to someone focused on eating healthier
- 🍫 Chocolate for someone who doesn’t like it
It’s not just about allergies or diets—it’s about thoughtfulness. A corporate gift should make the recipient feel valued, not excluded.
3️⃣ Food Gifts Aren’t Scalable or Personal
In a corporate setting, you’re often giving gifts to tens, hundreds, or even thousands of people. It’s nearly impossible to account for everyone’s preferences and dietary needs. A one-size-fits-all food gift risks alienating a significant portion of your audience.
What Should You Give Instead of Food Gifts?
So if food gifts are off the table, what’s the alternative? This is where branded merchandise and custom swag truly shine. 🛍️✨
Unlike food, branded merchandise is:
- Inclusive: Everyone can use a high-quality tumbler, notebook, or tote bag.
- Durable: Food is gone in a bite; merch sticks around and keeps your brand top-of-mind.
- Customizable: You can create something meaningful and unique to your brand that your recipients will genuinely appreciate.
Examples of awesome corporate gifts:
- Personalized drinkware: Think insulated tumblers or water bottles.
- Apparel: Soft, comfy tees or stylish hats.
- Office-friendly items: Branded journals, pens, or desk accessories.
- Seasonal swag: Cozy blankets or fun holiday-themed merch.
Why Branded Merchandise Beats Food Gifts Every Time
Branded swag isn’t just a gift—it’s a tangible reminder of your brand. When done right, it reflects your company’s values and shows you’ve thought about what will resonate with your audience. It’s the perfect way to make your company stand out during the holiday season (or any time of year).
Need Help Choosing the Right Swag?
If you’re ready to ditch the cookie tins and gift something truly impactful, let’s chat! 🛠️
What do you think—are corporate food gifts a hard pass for you, too? Let me know in the comments! 👇