When Is the Best Time to Make Branded Merchandise?
I hear this question every week:
When is the best time to make branded merchandise?
(Translation: Is my company too small/early/what-have-you to make swag?)
Here’s the answer: If you’re worried you’re too small of a company to have branded merch, then now is the time to make merch.
That might sound backward, but let me explain.
Branded merchandise is much more than just t-shirts, mugs, or stickers with your logo. It’s a statement. It shows the world (and yourself) that you’re serious about your brand.
- Branded merch is social proof.
When people see your merch, they know your brand exists and is worth representing. Swag makes your business feel tangible and credible, even if you’re just starting. - Branded merch is visibility.
Every piece of swag is a mobile billboard for your business. Whether it’s a tote bag spotted at a coffee shop or a branded water bottle in a Zoom meeting, your name gets noticed.
Companies with Branded Merch…
→ Are visible: Branded items act as walking advertisements.
→ Create content: Merch can double as props for photos, giveaways, or unboxing videos.
→ Have a team (or look like they have one): Matching swag fosters a sense of unity and professionalism.
→ Love their brand: Showing off your own merch sends a strong message of pride and commitment.
→ Are committed to their company: Investing in swag demonstrates you’re in it for the long haul.
The Starting Point for Brand Visibility
Merch and swag aren’t reserved for Fortune 500 companies. They’re a starting point for getting your name and brand out in the world. If you have a logo and some brand values, you’re ready to go. You don’t need a huge budget or an elaborate strategy—just the willingness to take the first step.
You’re Not Too Small
Whether you’re a solopreneur, a small business owner, or in the early stages of launching your startup, merch can amplify your efforts. It’s not about size—it’s about showing up.
Reflecting on Your First Swag Moment
Think back to when you first made swag for your company (or imagine how it might feel if you haven’t yet). Holding that physical product in your hands with your logo on it is a special moment. It’s a tangible reminder of how far you’ve come and a symbol of where you’re headed.
When did you first make swag for your company?
How did it feel when you got it?
We’d love to hear your story—and if you haven’t created branded merch yet, let’s make it happen!