One of my biggest fears in running this business is that merch is trivial and I’m wasting everyone’s time. 🫣

I probably have this thought once a month. Anyone else here ever feel the same about their field?

I don’t want to BS you with some girl-power speech about how merch is actually super important. But when I get in this headspace, here’s what I remind myself:

✨ Merch is joyful, and the world needs more joy and brightness (even if it’s in the form of silly tees)
✨ Merch boosts the confidence of teams and business owners
✨ Merch is real-life connection– in a digital world, it’s a tangible connection to a brand or experience
✨ Merch builds community, which we all desperately need!

And best of all I love what I do, which makes me an all-around better human, mom / dog mom, wife, runner, woman. 💃

Hats off to the healthcare workers, nonprofit leaders, political movers, drug inventors, firefighters and wellness professionals. I might not be performing surgery or putting out (literal) fires but I’m happy to support you with a branded tee. ☺️