Want to know the one swag item people were shoving each other to get their hands on at Expo West last week? The answer might surprise you ⤵️ (Plus, there’s a major lesson for you at the end!)

Meet Belgian Boys (and Their Irresistible Swag)

Have you heard of Belgian Boys? (I hadn’t—until I saw their swag.)

They’re a cheerful, joyful, happy brand that makes pancakes and waffles, and their branding is so colorful and fun it practically glows with happiness. Their marketing makes you feel like their goodies will coat you in ✨ glitter ✨ on the inside.

So, it’s no surprise they knocked it out of the park at Expo West with one standout piece of swag: 💖 A BRIGHT PINK Puffy Tote Bag 💖

People were absolutely salivating over it. 🤤

Why This Swag Was a Showstopper

My friend on the inside (Amy Davis, thanks for the scoop!) told me that people mowed each other down to get their hands on this bag.

That’s the power of smart, strategic branded merch—when it’s done right, people will literally chase it down.

What This Means for YOUR Brand

Here’s the big takeaway for you: 👉 You can (and should) create the kind of swag that people are tripping over themselves to grab. And guess what? It’s easier than you think.

Branded merch is more than just slapping a logo on a tote bag. The best swag is:

• Useful (people want to use it daily!)
• Unique (it stands out from the crowd)
• On-Brand (it reinforces your message and identity)
• High-Quality (so it feels like a treat, not a throwaway)

Ready to Create Buzz-Worthy Branded Swag?

Now, tell me—how many people would you take down to get that pink puffy tote? 😉

Also, have you heard of Belgian Boys before? Because now I’m eager to taste their goodies!