The โ๏ธgold standardโ๏ธ for branded merchandise is this: does someone who has no connection to your brand still want to own and wear it?
(๐๐ช๐ฏ๐ต: ๐ช๐ง ๐บ๐ฐ๐ถ’๐ท๐ฆ ๐ซ๐ถ๐ด๐ต ๐ฑ๐ณ๐ช๐ฏ๐ต๐ฆ๐ฅ ๐บ๐ฐ๐ถ๐ณ ๐ญ๐ฐ๐จ๐ฐ ๐ฐ๐ฏ ๐ด๐ฐ๐ฎ๐ฆ ๐ฃ๐ข๐ด๐ช๐ค ๐ช๐ต๐ฆ๐ฎ๐ด, ๐ต๐ฉ๐ฆ ๐ข๐ฏ๐ด๐ธ๐ฆ๐ณ ๐ช๐ด ๐ฅ๐ฆ๐ง๐ช๐ฏ๐ช๐ต๐ฆ๐ญ๐บ ๐ฏ๐ฐ.)
๐๐ก๐๐๐ค ๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ ๐ญ๐ก๐๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐๐ก๐ข๐๐ฏ๐๐ ๐ฆ๐ฒ ๐๐ซ๐๐๐ฆ of branded merchandise so freakin’ good that I covet it despite having no connection to the company or brand.
![](https://gotomarket.studio/blog/wp-content/uploads/2024/06/1717507758160-1024x1024.jpeg)
The tee above is part of the absolutely adorable, clever, beautiful and fashion-forward merchandise by the Orlando Squeeze, Orlando’s Major League Pickleball team.
I don’t play pickle ball and I’ve never been to Orlando.
And yet: this shirt is so freakin’ cute that it’s in my shopping cart. The entire line is cheeky, trendy, and covetable.ย Their design team ๐ค๐ณ๐ถ๐ด๐ฉ๐ฆ๐ฅ ๐ช๐ต.
๐๐๐ซ๐ ๐๐ซ๐ ๐ฌ๐จ๐ฆ๐ ๐ญ๐๐ค๐๐๐ฐ๐๐ฒ๐ฌ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐๐ข๐ซ ๐ฅ๐ข๐ง๐ ๐ญ๐ก๐๐ญ ๐ฒ๐จ๐ฎ ๐๐๐ง ๐๐ฉ๐ฉ๐ฅ๐ฒ ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐:
โ๏ธ ๐๐๐๐ง ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ ๐ฅ๐จ๐๐๐ฅ — the more specific you can be about your origins, the better.
โ๏ธ ๐๐ญ๐๐ฒ ๐ญ๐ซ๐๐ง๐๐ฒ — this look is very of-the-moment and appealing
โ๏ธ Try a variety of designs, but ๐ค๐๐๐ฉ ๐จ๐ง๐ ๐๐จ๐ฆ๐ฆ๐จ๐ง ๐ญ๐ก๐ซ๐๐๐ that moves through your merch so it looks like a unified shop
What do you think of this tee?ย Would you wear something branded that you had no connection to other than liking the merch?ย Finally, do you play pickleball, and if so, have you noticed the massive amount of pickleball merch in the world?