How much money are you wasting on branded merch, and how can you fix it?
Let’s first take a closer look at the biggest sources of waste:
1ïļâĢ ððĄð ðĻðĐðĐðĻðŦððŪð§ðĒððē ððĻðŽð ðĻð ðēðĻðŪðŦ ððĒðĶð âąð°. The time, stress, and effort it takes to decide what you should order.
2ïļâĢ ððĄð ðŽððŪðð ðēðĻðŪ *ððĻð§’ð* ðð§ð ðŪðĐ ð ðĒðŊðĒð§ð ðð°ððē ðĻðŦ ðŽððĨðĨðĒð§ð : the sizes that were too big, too small, and the colors nobody wanted… ðŦĢ
3ïļâĢ ððĄð ðŽððŪðð ðēðĻðŪ ððĄðð ðĶððĪððŽ ðĒððŽ ð°ððē ððĻ ððŦððŽðĄ, ðŦðððēððĨðĒð§ð , ðĻðŦ ð ðĻðĻðð°ðĒðĨðĨ ð°ðĒððĄðĒð§ ð ð°ðððĪ. RIP, your branded goodies. ðŠĶ
These merch mistakes are wasteful of your time and money. But there are damn good reasons to have branded merchandise: people love it, it builds brand awareness and community, it’s great for loyalty, upselling and incentives.
So how do you fix this? It’s easier than you think:
1ïļâĢ Set up a ðĐðŦðĒð§ð-ðĻð§-ðððĶðð§ð ðĶððŦððĄ ðŽðĄðĻðĐ for your team and customers (if that sounds intimidating, hire us at Go To Market – Custom Print-On-Demand Branded Merchandise to do it for you)
2ïļâĢ Keep your designs fresh ðą so people want to wear them
3ïļâĢ Don’t print junk!! ððĶâïļâïļðū