The Stanley 1913 brand — famous for their indestructible, trendy mugs — just launched a line of merch and 👏 it’s 👏 freakin’ 👏 fabulous.

I want to hate it because of how egregiously obsessed people are with the mugs, but 𝐈’𝐦 𝐠𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐧𝐞𝐰 𝐥𝐢𝐧𝐞 𝐨𝐟 𝐦𝐞𝐫𝐜𝐡 5 𝐬𝐭𝐚𝐫𝐬, 𝐧𝐨 𝐧𝐨𝐭𝐞𝐬 😮

The new line has lot of big logos — 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘢 𝘯𝘰 𝘯𝘰 — but they’ve styled them in cool & trendy ways. They’re focusing on their bear more than “STANLEY”, which elevates the look. The marketing team at Stanley is definitely reading the room.

My favorite item is the “Quencher Love” t-shirt with two Stanley mugs linked arm-in-arm style. It’s cute, clever, cheeky and very IYKYK.

They’re calling it “Bear Wear.” Hats off (or on?), Stanley 1913 — you crushed this. (𝘌𝘷𝘦𝘯 𝘵𝘩𝘰𝘶𝘨𝘩 𝘺𝘰𝘶𝘳 𝘮𝘶𝘨𝘴 𝘸𝘰𝘶𝘭𝘥 𝘯𝘦𝘷𝘦𝘳, 𝘤𝘰𝘶𝘭𝘥 𝘯𝘦𝘷𝘦𝘳 𝘣𝘦 𝘤𝘳𝘶𝘴𝘩𝘦𝘥!)

What do you guys think of this new line? Would you wear it?