Let’s play Never Have I Ever, clothing edition.

Never have I ever:

🍻Worn a comically oversized t-shirt (for fashion purposes)

🍻Had a QR code somewhere on my clothes

🍻Thought crop tops are the cutest way to wear athleisure

🍻Covered a laptop in stickers, a bag in patches, or a car in bumper stickers

🍻Worn a bucket hat

🍻Gone big, loud, or wild with a cell phone case

Drop the number of 🍻’s that apply to you. For me it’s 🍻🍻🍻.

When we design branded merch & swag shops, one thing that continually surprises (and delights!) me are the strong opinions about what makes good merch.

Here are some real quotes I’ve heard just this month:

“I absolutely hate black mugs”

“T-shirts are lame, make everything a tank top or sweatshirt”

“All the shirts should be big, oversized”

“I hate white t-shirts”

“Baseball hats only — no trucker hats”

There is a wide range of preferences when it comes to merch, so your offering should have a wide range of options. If you’re offering just one shape of t-shirt, you’re disappointing some of your team and fans.

Offer options and you’ll have happy swag recipients!