If the solar eclipse can have merch, so can your business.

There are thousands of solar eclipse swag products available for purchase ahead of the big day, ranging from “my first eclipse” onesies to “TOTAL ECLIPSE” koozies.

As expected, some are super cute and clever, and some are absolutely cringe . Before I show you my faves, let’s talk about why this is relevant to YOU.

Your takeaway from the fact that so many people want solar eclipse merch should be this: your people want merch from you. 

Your employees, coworkers, peers, clients, fans, and family all want branded merch from you.  People care about your brand— their purchase is proof of their love for you.

If you don’t think people want merch from you, take a moment to ask your colleagues, clients, or peers. The answer will surprise you!  (Spoiler alert: they want it.)