Here’s the adult size large tee that was in my 10-year-old son’s gift bag this weekend. We were in Jay Peak for a ski race and had the best time ⛷️

When he checked in and he saw the shirt, he said, incredulous: “but I can’t wear this t-shirt, it’s way too big!” Yeah kid, it’s WAY too big and let’s not even talk about the design of the shirt.

It’s easy to see disappointment in a child and think, aw, that sucks, what a missed opportunity for this company.

Your team and fans might feel that way too. Think about how they feel when you give them clothing that:
😕 doesn’t fit
😕 isn’t their style
😕 they need to wear but didn’t choose

The disappointment is real.

It’s easier than you think to not do this. My number one solution is to give people choice in the merch they receive (ideally from a print-on-demand merch shop that Go To Market – Custom Print-On-Demand Branded Merchandise can set up for you). But if you can’t do that, there are options.

Here’s what you can do to make exciting and inclusive merch:

😁 give unsized items
😁 if you do apparel, have enough of every size
😁 offer alternatives for people who aren’t comfortable the style you’re printing

Tell me about a time when a company gave you a shirt that was completely the wrong size or style for you!!