Why the best branded merch and company swag decisions come from the people who actually wear it. By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every year, the same thing shows up. A new batch of company swag arrives.Maybe the logo moved an inch.Maybe someone updated “2025” to “2026.”Maybe the hoodie changed from […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Let’s talk about the side of branded merch and swag nobody wants to admit… The ick. You know exactly what we’re talking about. The moments where your company swag program quietly goes off the rails—and everyone feels it, but no one says it out loud. […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert“Drop your t-shirt size.” It’s one of the most common messages managers send when it’s time to roll out company swag. It sounds harmless. Easy. Efficient. But it’s not. Why Asking for Sizes Is More Personal Than You Think We’ve normalized it, but asking someone for […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise ExpertRepeat after me: office collateral is not merch. Those branded notebooks, pens, and folders you order for the sales team?That’s not a branded merchandise strategy. That’s operational supply. It lives in a supply closet. It’s useful. It’s necessary.And nobody has ever felt anything about it. Let’s […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert If I covered the logo on your merch, could anyone tell it was yours? 👀 That question cuts straight to one of the biggest problems in branded merchandise and swag today: everything looks and sounds the same. Walk through any conference, scroll LinkedIn, or browse […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Here’s a quick gut check for your branded merchandise strategy—and it’s one most companies fail. The Logo Swap Test for Custom Merch In your mind, take your latest piece of company swag and swap your logo with another brand’s.Maybe even a competitor, if you’re feeling […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise ExpertIn a world where brands constantly chase trends, there’s something refreshing—almost rebellious—about staying exactly who you are. And when it comes to branded merchandise, Geezer Creative is doing just that… and absolutely nailing it. Why Authentic Branded Merch Wins Every Time A lot of companies make […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merchandise, most companies are still operating under one assumption: More = better. So they show up with the full spread: It looks generous. But it’s not memorable. The Problem With “More” Corporate Swag At first glance, a table full of […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The corporate swag starter pack hasn’t changed in 30 years. You know the one: At some point, corporate swag became synonymous with cheap and forgettable branded merchandise. And most companies just… accepted that. The Problem With Traditional Corporate Swag For years, branded merch has been […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert If you’re investing in branded merchandise, here’s a quick gut-check that separates memorable merch from forgettable swag: The Logo Swap Test. In your mind, swap your logo with another company’s—ideally a competitor. Now ask yourself:Would this merch still work? If the answer is yes… that’s […]