Branded merchandise isn’t just about showcasing your own brand; it’s about celebrating and supporting the companies and brands you love. Wearing branded swag from your favorite brands is a way to connect with others, spark conversations, and share your personal brand affinity with the world. Why I Wear Branded Merchandise That Isn’t My Own Recently, […]

If you are purchasing branded merchandise in bulk, you might be making a costly mistake. There’s one major reason why this approach often falls short. The Problem with Bulk Buying: Inventory Management When you buy in bulk, you inevitably end up with either too much or too little inventory. Managing this inventory can be a […]

Branded Merchandise can be created in many different ways. Let’s talk about travel merchandise, and how it applies to your business. Where the branded merchandise in Tuscany was reserved, tasteful, and artist-focused, the swag in Rome was 𝐜𝐡𝐚𝐨𝐭𝐢𝐜, 𝐥𝐨𝐮𝐝, 𝐚𝐧𝐝 𝐠𝐢𝐦𝐦𝐢𝐜𝐤𝐲. 𝘭𝘦𝘵’𝘴 𝘣𝘦 𝘩𝘰𝘯𝘦𝘴𝘵: 𝘐 𝘥𝘪𝘥 𝘦𝘯𝘫𝘰𝘺 𝘵𝘩𝘦 𝘥𝘳𝘢𝘸𝘪𝘯𝘨 𝘰𝘧 𝘵𝘩𝘦 𝘔𝘰𝘯𝘢 𝘓𝘪𝘴𝘢 𝘥𝘰𝘪𝘯𝘨 𝘢 […]

I just got back from a weeklong bike-packing trip around Tuscany, Italy. 𝐌𝐲 𝐡𝐮𝐬𝐛𝐚𝐧𝐝 𝐚𝐧𝐝 𝐈 𝐛𝐢𝐤𝐞𝐝 200 𝐦𝐢𝐥𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐨𝐰𝐧 𝐭𝐨 𝐭𝐨𝐰𝐧, 𝐯𝐢𝐥𝐥𝐚𝐠𝐞 𝐭𝐨 𝐯𝐢𝐥𝐥𝐚𝐠𝐞. It was gorgeous, challenging, highly sweaty and adventurous 🚴‍♀️🚴🏼⛰ (Let’s just say, we did 𝘯𝘰𝘵 realize how HOT it is in Italy in July 🥵.) Here are the Top […]

Merch that’s Ugly-on-Purpose is now a capital-t Thing. At least, that’s the only way I can explain the Pizza Hut hat from Chain that is so highly coveted that it has sold out multiple times. Why occasionally having branded merchandise that’s ugly is helpful for your business. 𝐀𝐬 𝐰𝐞 𝐚𝐥𝐥 𝐤𝐧𝐨𝐰, 𝐬𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬 𝐮𝐠𝐥𝐲 𝐜𝐨𝐦𝐞𝐬 𝐚𝐥𝐥 […]

Let’s be honest: you’re 𝘸𝘢𝘺 too busy to design, order, and ship the branded merch you need for your business. In the list of things you need to do for your business, let me guess where branded merchandise and swag falls: ↘️↘️↘️↘️ Merch usually gets assigned to whoever and lands at the bottom of a […]

Taco Bell, what the 💩🙅🏻‍♀️ is going on with your merch? This store violates everything I know about best practices for branded merch:👎 The shop is super logo heavy, and their logo is… old and uninteresting👎 There’s nothing creative, playful or reflective of their brand or brand values There is one thing they get right, […]

The ⚜️gold standard⚜️ for branded merchandise is this: does someone who has no connection to your brand still want to own and wear it? (𝘏𝘪𝘯𝘵: 𝘪𝘧 𝘺𝘰𝘶’𝘷𝘦 𝘫𝘶𝘴𝘵 𝘱𝘳𝘪𝘯𝘵𝘦𝘥 𝘺𝘰𝘶𝘳 𝘭𝘰𝘨𝘰 𝘰𝘯 𝘴𝘰𝘮𝘦 𝘣𝘢𝘴𝘪𝘤 𝘪𝘵𝘦𝘮𝘴, 𝘵𝘩𝘦 𝘢𝘯𝘴𝘸𝘦𝘳 𝘪𝘴 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘯𝘰.) 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐭𝐡𝐚𝐭 𝐣𝐮𝐬𝐭 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝 𝐦𝐲 𝐝𝐫𝐞𝐚𝐦 of branded merchandise so freakin’ good […]

Let’s look at an artist whose merch gives me a 𝘳𝘶𝘴𝘩 𝘰𝘧 𝘦𝘹𝘤𝘪𝘵𝘦𝘮𝘦𝘯𝘵 every time I see it: Olivia Rodrigo. Every single item of branded merchandise on Olivia Rodrigo’s page embodies her music and personality, from the design of the items to the way every item is styled. It’s also worth noting that Olivia herself models […]