By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Remember Tamagotchis? Those tiny 90s digital pets you had to feed, nurture, and love—or they’d die on you. 💀 Your branded merch works the same way.If no one touches it, wears it, or talks about it… it dies. Dead Swag vs. Living Merch Most corporate […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise ExpertAt Go To Market, we don’t just make merch — we make conversation starters.Our latest branded merch drop for Femina Physical Therapy is the perfect example of how smart, cheeky design can turn a simple tank top into a movement. The Brief: Bold, Empowered, and Unfiltered […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every pet has that one quirky habit that makes them unforgettable.For our dog, Charlie, it’s going full EMT mode whenever someone sneezes. It doesn’t matter if she’s in a dead sleep or across the house—one sneeze and she’s there in a flash: It’s like she’s […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert If your branded hoodie has the energy of a desert planet… it’s time to awaken the force. At its best, branded merchandise isn’t just stuff—it’s a story. The kind of swag that sparks reactions, fuels conversations, and maybe even causes a playful lightsaber duel over […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Branded merchandise is more than a logo slapped on a water bottle or t-shirt. It’s a statement. Sometimes it whispers “Baby Spice.” Sometimes it screams “Scary.” And sometimes it lands exactly where you want it—on vibe, on brand, and in heavy rotation. If what you […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Fried clam soap. Ice cream lamps. A robe in full HoJo orange. This 100-year merch drop is retro branding at its finest. It doesn’t just celebrate a milestone—it makes you feel it. Like striped towels on the motel lawn. Like a roadside burger stop on […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The best branded merch doesn’t feel like an ad. It feels like a conversation starter. That’s the philosophy behind everything we create in our swag design lab—merch that sparks curiosity, builds community, and makes people proud to wear your message. A Vibe Check in Wearable […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Let’s play a game. Think about the pile of branded pens scattered around your house. Can you name even one company on them? Crickets? Thought so. You might use that pen daily. You might even love the way it writes. But the brand behind it? […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert I hit play on K-Pop Demon Hunters already rolling my eyes, convinced I’d hate it. It was ridiculous… …and I loved it. 🤣(Especially the popcorn eyes. IYKYK.) No A-list actors. No massive ad budget. Just three demon-hunting K-pop stars—and a fandom that turned it into […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The best branded merch doesn’t feel like marketing. It turns a customer into a walking billboard—without it ever feeling like an ad. That’s the magic we aim for in our merch lab. And today’s spotlight? A tote that’s pure brand energy. Vibe Check: Sol Squeeze […]