Author: Amanda Hofman

If You Don’t Know What Your Merch Is Helping You Achieve, You’re Doing It Wrong

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merch, intention is everything. If you’re ordering swag without a clear goal in mind, you’re not building brand equity—you’re just building a closet full of regrets (and a landfill of leftover tees no one wanted). It’s time to shift how […]

Stop Slapping Logos on Junk: How to Create Branded Merch That Actually Works

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Most branded merch strategies start—and end—with slapping a logo on a mug, tote, or pen. But let’s be real: That’s not strategy. That’s clutter. Too many businesses are still stuck in the outdated swag cycle: Here’s the truth: If your branded merchandise doesn’t reflect your […]

Stop Printing Your Phone Number on Swag: Smarter Ways to Make Branded Merch Memorable

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Let’s talk about an old-school swag habit that needs to be officially retired: 📞 Printing your phone number on promotional items. We get it—it used to make sense. But in today’s digital world, it’s basically the equivalent of slapping a fax number on a hoodie. […]

The Productivity Hack That Helped Me Stay Focused While Managing Branded Merch Campaigns

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert As a founder who lives and breathes branded merchandise, I use social media every single day. It’s where I check in on client campaigns, review engagement, and track what’s trending in the world of company swag. But let’s be real: it’s also where productivity goes […]

From Digital to Tangible: Why Your Brand Deserves a Place in Real Life

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Your brand is powerful. So why does it only exist on Zoom calls and in email threads? If you’re a service-based business, your brand likely lives in digital spaces: 📧 Your client’s inbox🖥 A Zoom square📱 Direct messages🗂 A tucked-away client portal Helpful? Sure. But […]