Why Choice Is the Secret Ingredient to Branded Merch People Actually Love Everyone loves free stuff… or at least we think we do. You grab it with that little dopamine rush:👜 A tote from the conference🖊️ A pen you definitely don’t need👕 A T-shirt that looks like it might be your size But then you […]

How Branded Merch Helped a Plant-Based Brand Stand Out on a Crowded Conference Floor What do you do when you want to stand out in a sea of booths, banners, and business cards?You get cheeky. That’s exactly what Before the Butcher did — and the result stopped people mid-aisle. Their team showed up in custom […]

Here’s a truth most entrepreneurs, creators, and founders don’t realize:Most of your followers have no idea what you actually do. 🤔 You hear your message every day. You live it, breathe it, repeat it.But most people? They just see you scroll by and think: “Coach, maybe?”“Some kind of consulting?”“Skincare? Tech? Taxes?” It’s not personal.It’s just […]

If you’ve ever wondered, “What does the Go To Market team do all day?”Great question. Because the answer is simple: We make branded merch fun again. Every project starts with a brand that’s ready for merch with personality—not the same old promotional giveaways, not boring logo slaps, and definitely not the kind of company swag […]

When it comes to branded merchandise and company swag, most teams still rely on something that feels a lot like psychic intuition. Ordering in bulk often turns into a full-blown séance:Guess the sizes.Guess the quantities.Guess what people might want six months—or a year—from now. And then comes the real haunting: stacks of leftover swag boxes […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every brand wants merch that people actually want to wear. Not just free T-shirts for the drawer. Not giveaways that die at the bottom of a conference tote. We’re talking about the kind of branded merch that sparks joy, builds community, and generates organic visibility […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert What if your branded merch was so irresistible that people—in an airport, of all places—would literally trade the clothes off their backs for it? That’s not a hypothetical.That’s exactly what went down this month at Chicago O’Hare, thanks to one brilliantly bold brand activation. 🥯 […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When most companies decide to launch a branded merch shop, they immediately laser-focus on one thing: the profit margin. And sure—it’s a fair question. But it’s also the wrong one. Because branded merch isn’t just a revenue stream.It’s a sales tool, a marketing engine, and […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When a brand’s energy is already electric, the merch should crank the volume even higher. That’s exactly what happened when DivaDance®—a brand built on joy, inclusivity, and serious main-character energy—stepped into our Merch Lab. DivaDance has always stood on one powerful idea: every body can […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert I’ve loved personalized gifts since I was a little girl. My mom had a thing for names. She’d light up when she found a mug, keychain, or sweatshirt with mine or my brother’s name on it — it was her vacation specialty. But the real […]