I’m beyond excited to share some big news—I’ve been featured in Leading Visibly’s “Women to Watch in 2025”! This recognition means the world to me, and it’s a moment to reflect on the journey that brought me here. Avoiding the Flashy Promises As an entrepreneur, I’ve always stayed skeptical of the flashy promises that flood […]

When Is the Best Time to Make Branded Merchandise? I hear this question every week: When is the best time to make branded merchandise?(Translation: Is my company too small/early/what-have-you to make swag?) Here’s the answer: If you’re worried you’re too small of a company to have branded merch, then now is the time to make […]

There’s one thing that draws your customers, partners, and employees to your company: Your vibe. Your company has a unique vibe—an energy, a personality, a feel. But do you know what yours is? Your vibe shines through in everything you do: Brands That Nail Their Vibe with Branded Merch Think about brands that excel in […]

When it comes to company-branded merchandise, many businesses stick to the basics. Matching t-shirts for everyone, logos slapped on every surface, and bulk orders to save a few bucks might seem like the way to go. But is this really the best strategy? Let’s break it down. How You Think You Should Do Swag for […]

Here’s a Public Service Announcement for all the merch enthusiasts out there: Result? You’re disappointing your people. But here’s the good news: Branded merchandise and swag is an incredible opportunity to connect with your audience. Would you really pass up the chance to strengthen relationships with your team, fans, and customers? If you’re ready to […]

One of my favorite parts of working in the branded merchandise world is seeing the wild, creative merch that businesses come up with. So, when Devin Lee told me about DrSnip® The Vasectomy Clinic™ and their engraved pocket knife swag for patients, I couldn’t stop laughing. (Yes, I’m talking about a real, post-vasectomy gift. 🤣⚰️) […]

When it comes to branded merchandise and swag, many businesses are unknowingly judging their choices by the wrong metric. They’re asking: Is it useful? But the question they should be asking is: Does it improve the relationship between my brand and my team or customers? The Problem with Focusing on Usefulness It’s easy to understand […]

As the “always eating” season approaches, let’s talk about something that might ruffle some feathers: corporate food gifts. 🎁🍫 I get it—food gifts seem like an easy way to spread cheer, but they often miss the mark, and here’s why. 1️⃣ Allergies Make Food Gifts Risky As the mom of a formerly very-allergic kid, let […]

When it comes to branded merchandise and swag, Duolingo is absolutely nailing it. Known for gamifying language learning, Duolingo has created a cult-like following among its users (𝘤𝘪𝘢𝘰, 𝘪𝘭 𝘮𝘪𝘰 𝘢𝘮𝘪𝘤𝘰!). Not only is it a daily ritual in my household, but their holiday swag store has me saying, “Now this is how you do […]

When it comes to branded merchandise and swag, there’s one super simple tip that can make a big difference for anyone planning to show off their branding on video calls: keep your design “above the fold.” Why “Above the Fold” Matters for Branded Swag on Video Calls Think about it—on Zoom calls, Instagram Lives, podcast […]