Author: Amanda Hofman

Airline Merch Just Got an Upgrade — Courtesy of Spanx and Delta Air Lines ✈️

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When two Atlanta icons team up, you know it’s going to be good. Spanx and Delta Air Lines just redefined what branded merch can look (and feel) like. Two brands built on comfort.Two definitions of confidence.One very stylish takeoff. This collaboration proves that corporate swag […]

Swag That Slaps: Inside Our Merch Lab 💥

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Some branded merch doesn’t just sit in a drawer—it sparks conversations. We created this drop for our client Femina Physical Therapy, a women’s health brand that’s smart, cheeky, and completely unafraid to talk about what others won’t. This isn’t your average giveaway tee. This merch […]

Chiquita’s Banana Backpack: A Masterclass in Bold Branded Merch

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Chiquita made a backpack that basically turns you into a walking banana—and honestly, it’s a-peeling. ☠️ They took that tiny blue sticker we all know and turned it into fashion:cheery, cheeky, and completely impossible to miss. This yellow drop from Chiquita is giving big banana […]

Why “One-Size-Fits-All” Is the Enemy of Good Branded Merchandise

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merchandise, “one-size-fits-all” is a myth—and a mistake. Your company swag shouldn’t fit everyone.It should fit someone. The Problem with “Universal” Swag Most companies choose merchandise that pleases the widest audience:🔥 The classic unisex T-shirt🔥 The logo coffee mug🔥 The same […]

When Life Gets Chaotic, Branded Merch Keeps Me Grounded

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert October is chaos, and honestly—I live here now. This month, I’m deep in the whirlwind of NYC high school admissions.We’re talking: All while running a business. Because work doesn’t stop just because life gets loud. Balancing Business and Real Life Owning a business while navigating […]