By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merch that actually works on camera, placement is everything. You can have the best logo, the best swag, the best merch design in the world—but if your branding sits too low on a shirt, hoodie, or jacket, it disappears the […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert I say this with love:Your logo might be good… but it’s not that good. In the world of branded merch and company swag, a logo is just a symbol. It’s not your whole story, and it’s definitely not enough to make people want to wear […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merch that actually hits, this tee from IGNITE isn’t here to play small. It delivers the grounded confidence JULIE CIARDI 📕 is known for—the kind of energy that makes midlife feel like a relaunch, not a fade-out. If you’ve been […]

Why Choice Is the Secret Ingredient to Branded Merch People Actually Love Everyone loves free stuff… or at least we think we do. You grab it with that little dopamine rush:👜 A tote from the conference🖊️ A pen you definitely don’t need👕 A T-shirt that looks like it might be your size But then you […]

How Branded Merch Helped a Plant-Based Brand Stand Out on a Crowded Conference Floor What do you do when you want to stand out in a sea of booths, banners, and business cards?You get cheeky. That’s exactly what Before the Butcher did — and the result stopped people mid-aisle. Their team showed up in custom […]

Here’s a truth most entrepreneurs, creators, and founders don’t realize:Most of your followers have no idea what you actually do. 🤔 You hear your message every day. You live it, breathe it, repeat it.But most people? They just see you scroll by and think: “Coach, maybe?”“Some kind of consulting?”“Skincare? Tech? Taxes?” It’s not personal.It’s just […]

If you’ve ever wondered, “What does the Go To Market team do all day?”Great question. Because the answer is simple: We make branded merch fun again. Every project starts with a brand that’s ready for merch with personality—not the same old promotional giveaways, not boring logo slaps, and definitely not the kind of company swag […]

When it comes to branded merchandise and company swag, most teams still rely on something that feels a lot like psychic intuition. Ordering in bulk often turns into a full-blown séance:Guess the sizes.Guess the quantities.Guess what people might want six months—or a year—from now. And then comes the real haunting: stacks of leftover swag boxes […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every brand wants merch that people actually want to wear. Not just free T-shirts for the drawer. Not giveaways that die at the bottom of a conference tote. We’re talking about the kind of branded merch that sparks joy, builds community, and generates organic visibility […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert What if your branded merch was so irresistible that people—in an airport, of all places—would literally trade the clothes off their backs for it? That’s not a hypothetical.That’s exactly what went down this month at Chicago O’Hare, thanks to one brilliantly bold brand activation. 🥯 […]