By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert I’m going to tell you something you probably don’t want to hear: Your employees, team members, and fans do not want the same branded merchandise in 2026 that they got from you in 2025. Or 2024.And definitely not 2023. If your swag strategy is on […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Let’s be honest. If your branded merchandise strategy is sitting on the back burner… it’s not warming gently. It’s already burned. ☠️ Because here’s what we know: Your calendar is never going to magically clear.It has not once canceled itself to be nice. Your team […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert If you’ve ever thought… “We’re too small for swag.”“Merch is for bigger companies.”“We’ll do branded merchandise once we grow.” I get it. It feels logical. But here’s the truth: Waiting until you’re “big enough” for merch is exactly how you stay small. The Best Time […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Why Zabar’s Merch Works (Without Even Trying) Zabar’s merch isn’t trying hard.And in this case, that’s exactly why it works. (For my non-NYC friends: Zabar’s is a legendary Upper West Side grocery store where the grannies are fierce, the vibes are intense, and the smoked […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert It’s 2026, and yet somehow a lot of branded merchandise still feels like it was designed, ordered, and distributed in 1994. That’s a problem—because merch hasn’t meaningfully evolved in decades, but the rest of us absolutely have. Today, we can order almost anything we want […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Here’s a rule we stand by when it comes to branded merchandise: If it feels like a uniform, it’s wrong. Great branded merch should feel chosen, not assigned. The moment your swag starts looking like a required outfit instead of a personal favorite, engagement drops. […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert There’s a question I hear all the time when teams are choosing branded merchandise: “Is it useful?” It’s a fair question.But it’s not the right one. When usefulness becomes the main (or only) metric for evaluating branded merch, brands end up playing it safe—and safe […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Order in the court. Today’s case is one we’ve all seen before—lurking in desk drawers, trade show totes, and onboarding kits everywhere. 🚨 The Crime Branded stress balls.Yes. Still. And let’s be precise here. The classic foam stress balls? Absolute trash. The squishy gel ones? […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Yes, this is real. People are wearing a Lowe’s bucket… as jewelry. A chunky silver chain with an enormous acrylic bucket pendant sold out. And honestly, of all the things to sell out, this was the thing. Not because it’s objectively beautiful.Not because it matches […]

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Most companies think they’re doing swag the right way… and accidentally end up creating the exact kind of branded merch people quietly avoid wearing. Not because the intention is bad.But because the approach is backwards. If your company swag feels like a requirement instead of […]