Author: Amanda Hofman

The One Weird Thing Our Dog Does (and What It Taught Us About Branded Merch Moments)

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Every pet has that one quirky habit that makes them unforgettable.For our dog, Charlie, it’s going full EMT mode whenever someone sneezes. It doesn’t matter if she’s in a dead sleep or across the house—one sneeze and she’s there in a flash: It’s like she’s […]

Howard Johnson just dropped a Time Capsule Collection and it’s a masterclass in nostalgic swag.

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Fried clam soap. Ice cream lamps. A robe in full HoJo orange. This 100-year merch drop is retro branding at its finest. It doesn’t just celebrate a milestone—it makes you feel it. Like striped towels on the motel lawn. Like a roadside burger stop on […]

Swag That Slaps: Designing Branded Merch That Tells Your Story

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The best branded merch doesn’t feel like an ad. It feels like a conversation starter. That’s the philosophy behind everything we create in our swag design lab—merch that sparks curiosity, builds community, and makes people proud to wear your message. A Vibe Check in Wearable […]

Swag That Slaps: Inside Our Merch Lab

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The best branded merch doesn’t feel like marketing. It turns a customer into a walking billboard—without it ever feeling like an ad. That’s the magic we aim for in our merch lab. And today’s spotlight? A tote that’s pure brand energy. Vibe Check: Sol Squeeze […]

If Clippy Ran Your 2025 Swag Strategy

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert “It looks like you’re trying to launch swag… 📎” If Clippy had thoughts on branded merch in 2025, he’d point his little bendy body straight to print-on-demand merchandise. And honestly? He’d be right. Here’s why you should listen to the world’s most over-eager office supply: […]