Author: Amanda Hofman

What Kodak’s Merch Drop Gets Right About Branded Merch and Nostalgia

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Kodak just dropped some of the best branded merch we’ve seen this year—and it’s got everything going for it. Let’s break it down 👇 This isn’t your average retro reprint.It’s nostalgia, refined. The vintage logos? On point.The film-inspired color palette? Delicious.The Super 8 energy? So […]

Why Your Branded Merch Should Be Your Brand’s Air Dancer Moment

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When your 𝘸𝘩𝘰𝘭𝘦 𝘤𝘳𝘦𝘸 shows up in branded gear that actually looks cool, people stop and notice. Picture this: six teammates in matching crewnecks, gliding through the convention floor like a wave of good taste. Not a stuffy uniform. Not a last-minute promo tee. This […]

🔮 The Merch-o-scope: What Your Star Sign Is Wearing This Month (In Branded Merch, Of Course)

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert The stars have aligned, and your branded merch horoscope is here! ✨ Welcome to this month’s Merch-o-scope—your celestial guide to what swag the cosmos says you’re destined to rock. Whether you’re a fire sign with flair or an earth sign who values function, there’s a […]

The Swag Truth I’ll Die on a Hill For: Branded Merch Lives Where Ads Can’t Go

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert In the world of digital saturation and fleeting attention spans, one form of marketing continues to thrive quietly—but powerfully—in everyday life: branded merchandise. Here’s the hill I’ll die on: Merch lives where ads can’t go. We’re talking about: These aren’t just passive moments—they’re golden moments […]

Swag Court Is in Session: The Case Against Branded Mouse Pads

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert 👩🏻‍⚖️ Amanda’s Swag Court is now in session.Today’s case? A serious offense against modern merch. 🚨 Crime: Branded Mouse Pads in 2025 🔪 Evidence:895 flat rectangles of foam with a logo nobody asked for. ⚖️ Verdict:Absolutely nobody is clicking for joy here. 💰 Sentence:You must […]