As the earth gets older, sustainability becomes more important. It’s terrible seeing companies print bulk swag that often ends up as waste that only worsens our environment around us. There are easy and effective ways to make your branded merchandise both meaningful and eco-friendly. Let’s discuss:

1️⃣ Choose Quality Over Quantity

One of the most common mistakes brands make when buying branded merchandise is opting for very cheap and low-quality items like pens. While these items may seem cost-effective and easy, most of the time the end up in the trash, contributing to landfill waste. Instead, invest in high-quality, durable swag that people will actually use and cherish.

2️⃣ Opt for Soft & Low-Packaging Items

Something you might not think about is the packaging your swag is sent in. Soft and flexible items like hats require significantly less packaging compared to bulkier items like mugs. By choosing merchandise that doesn’t need excessive packaging, you can reduce your company’s carbon footprint and minimize waste. You can also opt for eco-friendly packaging materials, such as recycled or recyclable options, which can further enhance sustainability.

3️⃣ Give Gift Cards

Gift cards offer a practical and eco-friendly alternative to physical merchandise. When you provide gift cards, recipients have the freedom to choose what they want, ensuring they get something they’ll use and enjoy. This reduces the chances of swag ending up unused or discarded. Additionally, you can partner with a print-on-demand merchandise shop that offers customization without minimum orders or inventory requirements.

We believe that it’s crucial for brands to adopt eco-friendly practices in all aspects of their operations, including branded merchandise. By following these three easy and affordable simple steps, you can create swag that not only promotes your brand but also contributes to a greener, more sustainable future 💚