One of my favorite parts of working in the branded merchandise world is seeing the wild, creative merch that businesses come up with. So, when Devin Lee told me about DrSnip® The Vasectomy Clinic™ and their engraved pocket knife swag for patients, I couldn’t stop laughing. (Yes, I’m talking about a real, post-vasectomy gift. 🤣⚰️)
But here’s the thing—business swag is WAY more powerful than we give it credit for.
Turning the Taboo Into a Talking Point
Well-designed swag has a unique ability to transform something potentially awkward or even embarrassing into a badge of pride. Think about it:
- Pepto Bismol isn’t exactly glamorous, but with the right touch, they could turn their product into a lighthearted conversation starter.
- BlueChew (a discreet way to get Viagra or Cialis) uses humor and confidence in their branding, making an “embarrassing” product approachable.
- And then there’s DrSnip®, turning a personal decision like a vasectomy into an experience you might actually want to talk about.
This same principle works for businesses that offer more “everyday” services that people might not feel like advertising, such as:
- Going to therapy
- Working with a business coach
- Getting financial advice
- Hiring a virtual assistant to manage your social media
The Transformative Power of Branded Merch
Branded merchandise and swag can change the way people think and talk about your product or service. It’s not just about slapping your logo on a water bottle or tote bag. When done well, swag becomes a conversation piece, a representation of your brand’s values, and even a source of pride for your clients.
For example, imagine a financial services firm giving away sleek, high-quality journals embossed with the phrase: “Building Wealth, One Page at a Time.” Or a therapist offering calming tea kits with the tagline: “Pause. Reflect. Heal.” These aren’t just items; they’re extensions of your brand’s story and message.
What Does Your Swag Say About You?
If a vasectomy clinic can turn an intimate medical procedure into an opportunity for memorable merch, imagine what you can do for your business. Swag isn’t just for tech companies or big brands—it’s for anyone who wants to:
- Make their service more memorable
- Shift perceptions about their industry
- Build stronger connections with their audience
Join the Swag Revolution
Whether you’re helping clients achieve their goals, improve their well-being, or manage their day-to-day tasks, branded merchandise can help your business stand out. So, what do you think? Could “embarrassing” products or services become swag-worthy moments for your brand?
Let’s get creative—because if a vasectomy clinic can rock engraved pocket knives, so can you.