In the world of corporate responsibilities, there’s a line item that often gets neglected or hastily thrown together: company swag. Yes, that branded merchandise designed to promote team spirit, conferences, or act as thoughtful gifts tends to suffer from a lack of attention to detail. The primary reason? Those entrusted with the task simply lack the time, energy, or inclination to make it appealing.
Whether you’re a manager overseeing numerous responsibilities or an admin juggling a multitude of tasks, the overflow on your to-do list can be overwhelming. When the directive arrives to create merchandise, it often finds itself relegated to the bottom of the priorities list.
If you find yourself staring at the daunting “order swag” item on your agenda, fear not. Here are three viable options to consider:
- Outsource it: Look for companies specializing in custom print-on-demand branded merchandise. These firms, such as Go To Market, handle everything from conception to printing. The added bonus? They can set up an evergreen print-on-demand shop, alleviating the hassle for the future.
- Delegate it: Pass the task to someone enthusiastic about working on merch. There are individuals out there (perhaps among your team members) who relish these projects and will gladly take charge.
- DIY with a purpose: If handling it yourself is inevitable, use a simple yet effective metric to guide your choices. Ask yourself, “Would I genuinely appreciate receiving this item? Will it be useful and enjoyable?” If the answer is no, conduct a quick survey among your colleagues to shape the offerings.
Have you encountered this challenge in your workplace? How did you manage it? Embracing one of these strategies can transform the swag ordeal into a seamless, well-received initiative within your company. Share your experiences and let’s navigate this together!