{"id":948,"date":"2025-12-10T15:07:43","date_gmt":"2025-12-10T20:07:43","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=948"},"modified":"2025-12-10T15:07:43","modified_gmt":"2025-12-10T20:07:43","slug":"our-branded-merch-rulebook-rule-3-keep-your-logo-above-the-fold","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/our-branded-merch-rulebook-rule-3-keep-your-logo-above-the-fold\/","title":{"rendered":"Our Branded Merch Rulebook: Rule #3 \u2014 Keep Your Logo Above the Fold"},"content":{"rendered":"\n<p><em>By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert<\/em><br><\/p>\n\n\n\n<p>When it comes to <strong>branded merch<\/strong> that actually works on camera, placement is everything. You can have the best logo, the best swag, the best merch design in the world\u2014but if your branding sits too low on a shirt, hoodie, or jacket, it disappears the moment you sit down.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And in a world filled with Zoom calls, livestreams, podcast interviews, and spontaneous selfies at baggage claim?<\/p>\n\n\n\n<p><br><strong>Visibility is the whole game.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"1008\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-3.07.31-PM.png\" alt=\"\" class=\"wp-image-949\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-3.07.31-PM.png 1010w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-3.07.31-PM-300x300.png 300w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-3.07.31-PM-150x150.png 150w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-10-at-3.07.31-PM-768x766.png 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Logo Placement Matters in Modern Swag Design<\/strong><\/h2>\n\n\n\n<p>\ud83d\udc4e <strong>Too low?<\/strong> Your logo vanishes on screen.<br>\ud83d\udc4d <strong>Upper third?<\/strong> Your brand stays visible across video calls, events, and social content\u2014without you doing anything extra.<\/p>\n\n\n\n<p>Think of it as the merch version of \u201cbusiness on top, PJs on bottom.\u201d<br>Except this time, it\u2019s not about your outfit\u2026 it\u2019s about your <strong>brand visibility strategy<\/strong>.<\/p>\n\n\n\n<p>Smart placement turns basic company apparel into <strong>high-performing branded merchandise<\/strong> that does free marketing every time you show up.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>If You\u2019re Showing Up Like a Boss, Your Swag Should Too<\/strong><\/h2>\n\n\n\n<p>Your branded swag should support the way you show up online\u2014professional, intentional, and camera-ready.<br>A well-designed piece of merch doesn\u2019t just look good; it keeps your brand front and center where it belongs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert When it comes to branded merch that actually works on camera, placement is everything. You can have the best logo, the best swag, the best merch design in the world\u2014but if your branding sits too low on a shirt, hoodie, or jacket, it disappears the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-948","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=948"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/948\/revisions"}],"predecessor-version":[{"id":950,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/948\/revisions\/950"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}