{"id":664,"date":"2025-12-04T13:45:12","date_gmt":"2025-12-04T18:45:12","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=664"},"modified":"2026-10-16T18:38:01","modified_gmt":"2026-10-16T22:38:01","slug":"inside-the-merch-lab-before-the-butcher-%f0%9f%90%b7","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/inside-the-merch-lab-before-the-butcher-%f0%9f%90%b7\/","title":{"rendered":"Inside the Merch Lab: Before the Butcher \ud83d\udc37"},"content":{"rendered":"\n

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert<\/strong><\/p>\n\n\n\n

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Key Takeaways<\/strong><\/h6>\n\n\n\n

Before the Butcher\u2019s team showed up at a crowded conference in custom branded tees that captured the brand\u2019s personality (bold, playful, unexpected) in four words. The lesson for any brand: make your values wearable and unmistakable, and your merch becomes strategy, not just clothing.<\/p>\n\n\n\n

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Step 1: How Do We Get Inside Your World?<\/strong><\/strong><\/h6>\n\n\n\n

What do you do when you want to stand out in a sea of booths, banners, and business cards? You get cheeky.<\/p>\n\n\n\n

That\u2019s exactly what Before the Butcher did\u2014and the result stopped people mid-aisle.<\/p>\n\n\n\n

Their team showed up in custom branded merch<\/strong> that was clever, confident, and instantly attention-grabbing. The tees became conversation starters, photo magnets, and the kind of event swag<\/strong> people actually remembered long after the conference ended.<\/p>\n\n\n\n

It was perfectly on-brand for a company making plant-based food friendly, flavorful, and fun.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Why We Created This Branded Merch<\/strong><\/strong><\/strong><\/h6>\n\n\n\n

We learn everything about your brand before we make anything: your stories, your quirks, and the inside jokes your team wouldn\u2019t dare put in a pitch deck.<\/p>\n\n\n\n

This is how we create authentic branded merch<\/strong> that feels like you<\/em>, not just \u201ccorporate swag.\u201d<\/p>\n\n\n\n

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How Can You Steal This Move For Your Own Brand<\/strong><\/strong><\/strong>?<\/h6>\n\n\n\n

If you want your branded merchandise<\/strong> to stand out at conferences, trade shows, or events, borrow this strategy:<\/p>\n\n\n\n

Make your values wearable \u2014 and unmistakable.<\/strong><\/p>\n\n\n\n

The best custom swag<\/strong> communicates your energy, message, and beliefs in a single glance. When your team becomes the highlight of the room, your merch isn\u2019t just clothing\u2014it\u2019s strategy.
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FAQ <\/h2>\n\n\n\n

How did Before the Butcher use branded merch at a conference?<\/strong><\/strong><\/strong>
Their team showed up in custom branded tees that were clever, confident, and instantly attention-grabbing. The tees became conversation starters and photo magnets, and people remembered them long after the conference ended.<\/p>\n\n\n\n

<\/p>\n\n\n\n

What was the brief for the Before the Butcher merch?<\/strong><\/strong><\/strong>
Danny O\u2019Malley and his team wanted company swag that reflected who they really are: bold, playful, and unexpected. The mission was to capture their entire brand personality in four words and turn it into wearable marketing.<\/p>\n\n\n\n

<\/p>\n\n\n\n

How can other brands use this approach at events?<\/strong><\/strong>
Big launches, tiny wins, anniversaries, team moments, and random Tuesdays that could use a little magic.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Learn more about Before the Butcher and founder Danny O\u2019Malley:<\/em> CNN Business \u2014 Before the Butcher makes plant-based chicken, turkey and even chorizo<\/em><\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Key Takeaways Before the Butcher\u2019s team showed up at a crowded conference in custom branded tees that captured the brand\u2019s personality (bold, playful, unexpected) in four words. The lesson for any brand: make your values wearable and unmistakable, and your merch becomes strategy, not just […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-664","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":3,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":4238,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/664\/revisions\/4238"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}