{"id":569,"date":"2025-09-25T17:13:48","date_gmt":"2025-09-25T21:13:48","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=569"},"modified":"2025-09-25T17:13:48","modified_gmt":"2025-09-25T21:13:48","slug":"howard-johnson-just-dropped-a-time-capsule-collection-and-its-a-masterclass-in-nostalgic-swag","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/howard-johnson-just-dropped-a-time-capsule-collection-and-its-a-masterclass-in-nostalgic-swag\/","title":{"rendered":"Howard Johnson just dropped a Time Capsule Collection and it\u2019s a masterclass in nostalgic swag."},"content":{"rendered":"\n<p><strong>By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Fried clam soap. Ice cream lamps. A robe in full HoJo orange.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"1012\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-5.13.33-PM.png\" alt=\"\" class=\"wp-image-570\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-5.13.33-PM.png 1010w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-5.13.33-PM-300x300.png 300w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-5.13.33-PM-150x150.png 150w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-5.13.33-PM-768x770.png 768w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<p>This 100-year merch drop is retro branding at its finest. It doesn\u2019t just <em>celebrate<\/em> a milestone\u2014it makes you <em>feel<\/em> it. Like striped towels on the motel lawn. Like a roadside burger stop on the way to somewhere better.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The collection is packed with:<\/p>\n\n\n\n<p>\ud83e\udde1 Loud colors and throwback fonts<br>\ud83e\udde1 Smartly kitschy giveaways<br>\ud83e\udde1 Merch that sparks conversation (and Instagrams)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>That\u2019s how you use branded merch to turn a centennial into a moment:<\/strong><\/p>\n\n\n\n<p>\ud83d\udca5 Make it wearable<br>\ud83d\udca5 Make it nostalgic<br>\ud83d\udca5 Make it giveaway-worthy<\/p>\n\n\n\n<p>It\u2019s not just a look back. It\u2019s a re-entry into the cultural canon.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Why it works:<\/strong><br>Because great merch doesn\u2019t just mark time.<br>It <em>transports<\/em> you.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>So here\u2019s your reminder: your company anniversary isn\u2019t a date\u2014it\u2019s a creative opportunity. A chance to tell your brand\u2019s story in texture, tone, and Technicolor.<\/p>\n\n\n\n<p>And maybe even inspire a robe or two in your signature shade.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What\u2019s your weirdest hotel memory? When\u2019s the last time you stayed in one?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Amanda Hofman, Chief Swag Officer and Branded Merchandise Expert Fried clam soap. Ice cream lamps. A robe in full HoJo orange. This 100-year merch drop is retro branding at its finest. It doesn\u2019t just celebrate a milestone\u2014it makes you feel it. Like striped towels on the motel lawn. Like a roadside burger stop on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-569","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":571,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/569\/revisions\/571"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}