{"id":380,"date":"2025-05-28T12:59:39","date_gmt":"2025-05-28T16:59:39","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=380"},"modified":"2025-05-28T12:59:39","modified_gmt":"2025-05-28T16:59:39","slug":"t-shirt-gun-energy-with-amanda-hofman-of-go-to-market-studio","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/t-shirt-gun-energy-with-amanda-hofman-of-go-to-market-studio\/","title":{"rendered":"T-Shirt Gun Energy with Amanda Hofman of Go to Market Studio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By: <a href=\"https:\/\/mollyknuthmedia.com\/2025\/05\/21\/t-shirt-gun-energy-with-amanda-hofman-of-go-to-market-studio\/\">Molly Kunth<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In one of the most energizing and idea-packed episodes of\u00a0<em>The Found Podcast<\/em>\u00a0to date, I welcomed back Amanda Hofman of\u00a0<a href=\"https:\/\/gotomarket.studio\/\">Go To Market Studio<\/a>\u00a0\u2014 and this time, we got\u00a0<strong>tactical<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"957\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-12.57.49-PM-1024x957.png\" alt=\"\" class=\"wp-image-381\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-12.57.49-PM-1024x957.png 1024w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-12.57.49-PM-300x280.png 300w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-12.57.49-PM-768x718.png 768w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-12.57.49-PM.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you remember Amanda from her first appearance back in\u00a0<a href=\"https:\/\/mollyknuthmedia.com\/2024\/03\/19\/your-merch-mentor-with-amanda-hofman-of-go-to-market-studio\/\">Episode 157<\/a>, we dove into her journey from her very first startup in NYC to founding a merch company that defies boring, bulk-order convention. At Go To Market, Amanda and her team create\u00a0<em>strategic, meaningful, and memorable<\/em>\u00a0branded merchandise for brands that want to stand out and stay top of mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This week, Amanda returned to the pod and we wasted&nbsp;<em>no time<\/em>&nbsp;getting into the good stuff. Since we\u2019re focusing on 2025 marketing trends this month, we decided to do a rapid-fire merch strategy hot seat. I tossed out ideas \u2014 a bakery, a coach, a brick-and-mortar boutique \u2014 and Amanda came up with instantly actionable merch strategies that work for each one. Her creative brain is next-level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of my favorite moments? When she said: \u201cImagine five parents at school pickup all wearing your bakery\u2019s t-shirt. The other parents will be like, \u2018Huh\u2026 maybe we should go there after school.\u2019 It becomes an ecosystem of brand awareness and community.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of visibility, Amanda explained, is what branded merchandise can do when it\u2019s done&nbsp;<em>well<\/em>. It builds culture. It creates social proof. It invites people in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then there was the\u00a0<em>T-shirt gun moment<\/em>\u00a0\u2014 literally. Amanda joked about how people lose their minds over cheap t-shirts launched from a cannon (guilty!) and said: \u201cYou have T-shirt gun energy in your business if you have branded merch. The key is harnessing it strategically.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also talked about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why \u201cuseful\u201d isn\u2019t always the right question for merch<\/li>\n\n\n\n<li>What to focus on instead:\u00a0<em>meaning<\/em>\u00a0and\u00a0<em>message<\/em><\/li>\n\n\n\n<li>How your merch should reflect your brand\u2019s vibe (think: bright and playful vs. warm and minimalist)<\/li>\n\n\n\n<li>Why consistency = connection<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re a service-based solopreneur, a product-based business, or running a local shop, this episode is FULL of ideas you can apply&nbsp;<em>right now<\/em>&nbsp;to your marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amanda brings big creativity, deep strategy, and so much fun to the conversation. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Molly Kunth In one of the most energizing and idea-packed episodes of\u00a0The Found Podcast\u00a0to date, I welcomed back Amanda Hofman of\u00a0Go To Market Studio\u00a0\u2014 and this time, we got\u00a0tactical. If you remember Amanda from her first appearance back in\u00a0Episode 157, we dove into her journey from her very first startup in NYC to founding [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"predecessor-version":[{"id":382,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions\/382"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}