{"id":306,"date":"2025-04-01T14:17:36","date_gmt":"2025-04-01T18:17:36","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=306"},"modified":"2025-04-01T14:17:36","modified_gmt":"2025-04-01T18:17:36","slug":"the-swag-item-everyone-fought-over-at-expo-west-and-what-it-means-for-your-brand","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/the-swag-item-everyone-fought-over-at-expo-west-and-what-it-means-for-your-brand\/","title":{"rendered":"The Swag Item Everyone Fought Over at Expo West \u2014 And What It Means for Your Brand"},"content":{"rendered":"\n<p>Want to know the one swag item people were <strong>shoving<\/strong> each other to get their hands on at Expo West last week? The answer might surprise you \u2935\ufe0f <em>(Plus, there&#8217;s a major lesson for you at the end!)<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"820\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-01-at-2.17.55-PM.png\" alt=\"\" class=\"wp-image-307\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-01-at-2.17.55-PM.png 1002w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-01-at-2.17.55-PM-300x246.png 300w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2025\/04\/Screen-Shot-2025-04-01-at-2.17.55-PM-768x629.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meet Belgian Boys (and Their Irresistible Swag)<\/h3>\n\n\n\n<p>Have you heard of <strong>Belgian Boys<\/strong>? <em>(I hadn\u2019t\u2014until I saw their swag.)<\/em><\/p>\n\n\n\n<p>They\u2019re a <strong>cheerful, joyful, happy<\/strong> brand that makes pancakes and waffles, and their branding is so colorful and fun it practically <strong>glows with happiness<\/strong>. Their marketing makes you feel like their goodies will coat you in \u2728 glitter \u2728 on the inside.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>So, it\u2019s no surprise they <strong>knocked it out of the park<\/strong> at Expo West with one standout piece of swag: \ud83d\udc96 <strong>A BRIGHT PINK Puffy Tote Bag<\/strong> \ud83d\udc96<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>People were absolutely <strong>salivating<\/strong> over it. \ud83e\udd24<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why This Swag Was a Showstopper<\/h3>\n\n\n\n<p>My friend on the inside (Amy Davis, thanks for the scoop!) told me that people <strong>mowed each other down<\/strong> to get their hands on this bag.<\/p>\n\n\n\n<p>That\u2019s the power of <strong>smart, strategic branded merch<\/strong>\u2014when it\u2019s done right, people will literally chase it down.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What This Means for YOUR Brand<\/h3>\n\n\n\n<p>Here\u2019s the big takeaway for you: \ud83d\udc49 <strong>You can (and should) create the kind of swag that people are tripping over themselves to grab.<\/strong> And guess what? It\u2019s <strong>easier than you think.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Branded merch is more than just slapping a logo on a tote bag. The best swag is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Useful<\/strong> (people want to use it daily!)<\/li>\n\n\n\n<li><strong>Unique<\/strong> (it stands out from the crowd)<\/li>\n\n\n\n<li><strong>On-Brand<\/strong> (it reinforces your message and identity)<\/li>\n\n\n\n<li><strong>High-Quality<\/strong> (so it feels like a treat, not a throwaway)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ready to Create Buzz-Worthy Branded Swag?<\/h3>\n\n\n\n<p>Now, tell me\u2014how many people would you take down to get that pink puffy tote? \ud83d\ude09<\/p>\n\n\n\n<p>Also, have you heard of <strong>Belgian Boys<\/strong> before? Because now I\u2019m eager to taste their goodies!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know the one swag item people were shoving each other to get their hands on at Expo West last week? The answer might surprise you \u2935\ufe0f (Plus, there&#8217;s a major lesson for you at the end!) Meet Belgian Boys (and Their Irresistible Swag) Have you heard of Belgian Boys? (I hadn\u2019t\u2014until I saw [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-306","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions\/308"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}