{"id":243,"date":"2024-11-11T21:43:39","date_gmt":"2024-11-12T02:43:39","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=243"},"modified":"2024-11-11T21:43:39","modified_gmt":"2024-11-12T02:43:39","slug":"easy-branded-merch-tip-for-video-calls-make-your-swag-above-the-fold","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/easy-branded-merch-tip-for-video-calls-make-your-swag-above-the-fold\/","title":{"rendered":"Easy Branded Merch Tip for Video Calls: Make Your Swag “Above the Fold”!"},"content":{"rendered":"\n

When it comes to branded merchandise and swag, there\u2019s one super simple tip that can make a big difference for anyone planning to show off their branding on video calls: keep your design “above the fold.” <\/p>\n\n\n\n

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Why \u201cAbove the Fold\u201d Matters for Branded Swag on Video Calls<\/strong><\/p>\n\n\n\n

Think about it\u2014on Zoom calls, Instagram Lives, podcast recordings, and all those virtual meetings, what people see on screen is limited to the upper part of your outfit. If your branded message is too low, it won\u2019t be visible to your audience. That\u2019s why I print my branded merch designs on the upper third of my chest. When I\u2019m on camera, my brand is clear, visible, and front-and-center. This is the secret to making sure your message lands, even when you’re seated.<\/p>\n\n\n\n

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The \u201cBusiness on Top\u201d Rule for Swag<\/strong><\/p>\n\n\n\n

This \u201cabove-the-fold\u201d rule for branded merch is like the 2020 \u201cbusiness on top, PJs on the bottom\u201d trend\u2014but with a twist. Instead of worrying about pants, focus on keeping your branding at eye level. If you want to make an impression, aim for the top third of your apparel!<\/p>\n\n\n\n

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I recently received this hoodie (check out the pic!) and I\u2019m absolutely in love with it. \ud83d\ude0d But here’s the problem: the word \u201cSWAG\u201d is on the upper chest, but \u201cBOSS\u201d is lower down. So when I\u2019m seated, only part of the message is visible. Lesson learned\u2014if I want to feel like a boss on video calls, the design needs to sit higher.<\/p>\n\n\n\n

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Takeaway for Your Branded Merch<\/strong><\/p>\n\n\n\n

If you\u2019re creating branded apparel to wear on camera, design with the \u201cabove-the-fold\u201d principle in mind. Make sure your logo, tagline, or key message is in the upper third of the shirt or hoodie. This way, you\u2019ll look great, and your brand will be clearly seen on every call! Have you ever made this mistake? What do you think of this new hoodie?<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to branded merchandise and swag, there\u2019s one super simple tip that can make a big difference for anyone planning to show off their branding on video calls: keep your design “above the fold.” Why \u201cAbove the Fold\u201d Matters for Branded Swag on Video Calls Think about it\u2014on Zoom calls, Instagram Lives, podcast […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/243\/revisions\/245"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}