{"id":219,"date":"2024-09-22T18:41:40","date_gmt":"2024-09-22T22:41:40","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=219"},"modified":"2024-09-22T18:41:40","modified_gmt":"2024-09-22T22:41:40","slug":"how-to-change-the-perception-around-branded-merchandise","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/how-to-change-the-perception-around-branded-merchandise\/","title":{"rendered":"How to Change the Perception Around Branded Merchandise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Do you ever feel like your job title just doesn&#8217;t capture the coolness of what you do? \ud83e\udd14 I sure do! As a business owner in the branded merchandise industry, I get this all the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1002\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-22-at-6.41.34-PM.png\" alt=\"\" class=\"wp-image-220\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-22-at-6.41.34-PM.png 828w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-22-at-6.41.34-PM-248x300.png 248w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/09\/Screen-Shot-2024-09-22-at-6.41.34-PM-768x929.png 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A Misunderstood Industry: My Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just this weekend, I was on a class trip to Ellis Island \ud83d\uddfd, chatting with some fellow parents. As we waited in line, one of the moms asked, &#8220;What do you do for work?&#8221; I replied, as I always do, &#8220;\ud835\udc08 \ud835\udc21\ud835\udc1a\ud835\udc2f\ud835\udc1e \ud835\udc1a \ud835\udc1b\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc1e\ud835\udc1d \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc22\ud835\udc2c\ud835\udc1e \ud835\udc1c\ud835\udc28\ud835\udc26\ud835\udc29\ud835\udc1a\ud835\udc27\ud835\udc32.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Immediately, her eyes glazed over, and I could see where her mind was going. She probably assumed I was:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udc55 Making giveaways for weddings and Bar Mitzvahs\u00a0<\/li>\n\n\n\n<li>\ud83d\udc55 Printing cheap corporate swag \ud83d\udd8a\ufe0f\ud83d\udd26\u00a0<\/li>\n\n\n\n<li>\ud83d\udc55 Hawking t-shirts to people in bulk \ud83d\ude48\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler alert: that&#8217;s <em>not<\/em> what we do!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Breaking Down the Stereotypes About Branded Merchandise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The truth is, there are a lot of misconceptions about the branded merchandise industry. Sure, there are companies that focus on mass-producing generic swag, but that\u2019s not our thing. In fact, those assumptions make me shudder (\ud835\ude2f\ud835\ude30 \ud835\ude34\ud835\ude29\ud835\ude22\ud835\ude25\ud835\ude26 \ud835\ude35\ud835\ude30 \ud835\ude38\ud835\ude26\ud835\ude25\ud835\ude25\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude09\ud835\ude22\ud835\ude33 \ud835\ude14\ud835\ude2a\ud835\ude35\ud835\ude3b\ud835\ude37\ud835\ude22\ud835\ude29 \ud835\ude31\ud835\ude26\ud835\ude30\ud835\ude31\ud835\ude2d\ud835\ude26, \ud835\ude2a\ud835\ude35&#8217;\ud835\ude34 \ud835\ude2b\ud835\ude36\ud835\ude34\ud835\ude35 \ud835\ude2f\ud835\ude30\ud835\ude35 \ud835\ude2e\ud835\ude3a \ud835\ude37\ud835\ude2a\ud835\ude23\ud835\ude26).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <em>Go To Market &#8211; Custom Print-On-Demand Branded Merchandise<\/em>, we&#8217;re all about sustainability, creativity, and helping businesses truly shine through their unique branded merch and swag. We help brands tell their stories in a way that\u2019s as distinct as they are, whether it&#8217;s through custom-designed apparel, accessories, or eco-friendly products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shifting the Narrative: What Makes Us Different<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, I know how to pitch what we do in a way that stands out\u2014our focus on <em>print-on-demand<\/em>, which is not only more sustainable but also helps companies avoid the waste and risk of bulk printing. However, a class trip isn&#8217;t exactly the right place to launch into a full-blown merch pitch! \ud83d\ude05<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That got me thinking: how many of us have jobs that are easily misunderstood? How often do people assume they know what you do, based on outdated or inaccurate stereotypes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do People Make Assumptions About Your Job?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re in an industry that people don\u2019t fully get, you\u2019ve probably had a similar experience. Whether you\u2019re a tech expert, creative professional, or a specialist in a niche field, others may reduce what you do to a simplified or outdated version.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How do you handle it when people make these assumptions? Do you correct them, or do you just let it slide? I\u2019m curious to know how others navigate this challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Changing the Way People See Your Job<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to branding your business, perception is everything. That\u2019s why it\u2019s important to continually educate people on what you do\u2014without making it feel like a chore. Through strategic branding and targeted messaging, it\u2019s possible to shift how others see your industry and role. And for us at <em>Go To Market<\/em>, that\u2019s part of the fun. We love showing the world that branded merchandise can be innovative, stylish, and a key part of any brand\u2019s success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, the next time someone asks me what I do, maybe I\u2019ll change my answer up a bit. Perhaps, &#8220;I run a company that helps businesses stand out with creative, eco-friendly branded merchandise&#8221; will do the trick!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever had a similar experience? How do you handle misconceptions about your job? Share your thoughts in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you ever feel like your job title just doesn&#8217;t capture the coolness of what you do? \ud83e\udd14 I sure do! As a business owner in the branded merchandise industry, I get this all the time. A Misunderstood Industry: My Experience Just this weekend, I was on a class trip to Ellis Island \ud83d\uddfd, chatting [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":221,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/219\/revisions\/221"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}