{"id":186,"date":"2024-07-03T16:27:37","date_gmt":"2024-07-03T20:27:37","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=186"},"modified":"2024-07-03T16:27:37","modified_gmt":"2024-07-03T20:27:37","slug":"the-olympics-paris-mascot-is-a-must-see","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/the-olympics-paris-mascot-is-a-must-see\/","title":{"rendered":"The Olympics Paris Mascot is a must see!"},"content":{"rendered":"\n
Have you guys seen the adorable (… \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude30\ud835\ude25\ud835\ude25 …) mascot for the Summer Olympics Paris 2024<\/a>?<\/h6>\n\n\n\n
\"\"<\/figure>\n\n\n\n

In case you missed it, it’s a “Phyrge”, which is a red, triangle-shaped hat worn during the French Revolution that is a symbol freedom, French identity and spirit. \ud83c\uddeb\ud83c\uddf7 And it’s all over their branded merchandise and swag.

Most importantly, the Phyrge mascot can teach us an important lesson: \ud835\udc32\ud835\udc28\ud835\udc2e \ud835\udc1c\ud835\udc1a\ud835\udc27 \ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc2c\ud835\udc21\ud835\udc28\ud835\udc2e\ud835\udc25\ud835\udc1d \ud835\udc21\ud835\udc1a\ud835\udc2f\ud835\udc1e \ud835\udc1f\ud835\udc2e\ud835\udc27 \ud835\udc30\ud835\udc22\ud835\udc2d\ud835\udc21 \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21, \ud835\udc2b\ud835\udc1e\ud835\udc20\ud835\udc1a\ud835\udc2b\ud835\udc1d\ud835\udc25\ud835\udc1e\ud835\udc2c\ud835\udc2c \ud835\udc28\ud835\udc1f \ud835\udc21\ud835\udc28\ud835\udc30 \ud835\udc2c\ud835\udc1e\ud835\udc2b\ud835\udc22\ud835\udc28\ud835\udc2e\ud835\udc2c \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1b\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc22\ud835\udc2c.

Here’s what we can learn from cutie French Phyrge:

1\ufe0f\u20e3 \ud835\udc18\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc22\ud835\udc2b\ud835\udc1e \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21 \ud835\udc25\ud835\udc22\ud835\udc27\ud835\udc1e \ud835\udc1d\ud835\udc28\ud835\udc1e\ud835\udc2c\ud835\udc27’\ud835\udc2d \ud835\udc27\ud835\udc1e\ud835\udc1e\ud835\udc1d \ud835\udc2d\ud835\udc28 \ud835\udc1b\ud835\udc1e \ud835\udc29\ud835\udc25\ud835\udc1a\ud835\udc32\ud835\udc1f\ud835\udc2e\ud835\udc25, \ud835\udc1b\ud835\udc2e\ud835\udc2d \ud835\udc22\ud835\udc2d \ud835\udc2c\ud835\udc21\ud835\udc28\ud835\udc2e\ud835\udc25\ud835\udc1d \ud835\udc21\ud835\udc1a\ud835\udc2f\ud835\udc1e \ud835\udc1a \ud835\udc2d\ud835\udc28\ud835\udc2e\ud835\udc1c\ud835\udc21 \ud835\udc28\ud835\udc1f \ud835\udc30\ud835\udc21\ud835\udc22\ud835\udc26\ud835\udc2c\ud835\udc32.

Most of the Olympics merch is what you’d expect: French symbolism, plays on the Olympic rings, and a lot around “2024”.\u00a0The Phyrge spices up the collection without dominating it.

2\ufe0f\u20e3 \ud835\udc05\ud835\udc22\ud835\udc27\ud835\udc1d \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc1f\ud835\udc2e\ud835\udc27.

Merch doesn’t need to be serious all the time — you can play around with aspects of your brand and take some liberties with your brand message.

3\ufe0f\u20e3 \ud835\udc13\ud835\udc21\ud835\udc1e\ud835\udc2b\ud835\udc1e’\ud835\udc2c \ud835\udc1a\ud835\udc27 \ud835\udc1e\ud835\udc1a\ud835\udc2c\ud835\udc32 \ud835\udc1f\ud835\udc28\ud835\udc2b\ud835\udc26\ud835\udc2e\ud835\udc25\ud835\udc1a \ud835\udc2d\ud835\udc28 \ud835\udc26\ud835\udc1a\ud835\udc24\ud835\udc1e \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1b\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc1c\ud835\udc2e\ud835\udc2d\ud835\udc1e.

See all pixar movies ever for examples, but turning an inanimate object into a character (\ud835\ude34\ud835\ude2d\ud835\ude22\ud835\ude31 \ud835\ude30\ud835\ude2f \ud835\ude26\ud835\ude3a\ud835\ude26\ud835\ude34 \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude3a\ud835\ude30\ud835\ude36’\ud835\ude33\ud835\ude26 \ud835\ude25\ud835\ude30\ud835\ude2f\ud835\ude26) is a really easy win.

Have you seen the Phyrge mascot?\u00a0What do you think of it?\u00a0Love or hate it? And more importantly: do you see an easy way to add whimsy to your own brand or company?<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you guys seen the adorable (… \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude30\ud835\ude25\ud835\ude25 …) mascot for the Summer Olympics Paris 2024? In case you missed it, it’s a “Phyrge”, which is a red, triangle-shaped hat worn during the French Revolution that is a symbol freedom, French identity and spirit. \ud83c\uddeb\ud83c\uddf7 And it’s all over their branded merchandise and swag. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[16,14,3],"class_list":["post-186","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-branded-merch","tag-print-on-demand","tag-swag"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":188,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/186\/revisions\/188"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}