{"id":169,"date":"2024-05-15T13:30:16","date_gmt":"2024-05-15T17:30:16","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=169"},"modified":"2024-05-15T13:30:16","modified_gmt":"2024-05-15T17:30:16","slug":"our-hot-take-on-branded-merch","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/our-hot-take-on-branded-merch\/","title":{"rendered":"Our Hot Take on Branded Merch"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Let people opt out of your branded merch.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As much as I am heart-eyes for branded merch and swag, I believe that \ud835\udc28\ud835\udc27\ud835\udc1e \ud835\udc28\ud835\udc1f \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc20\ud835\udc2b\ud835\udc1e\ud835\udc1a\ud835\udc2d\ud835\udc1e\ud835\udc2c\ud835\udc2d \ud835\udc20\ud835\udc22\ud835\udc1f\ud835\udc2d\ud835\udc2c \ud835\udc32\ud835\udc28\ud835\udc2e \ud835\udc1c\ud835\udc1a\ud835\udc27 \ud835\udc20\ud835\udc22\ud835\udc2f\ud835\udc1e \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1e\ud835\udc26\ud835\udc29\ud835\udc25\ud835\udc28\ud835\udc32\ud835\udc1e\ud835\udc1e\ud835\udc2c \ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc1f\ud835\udc1a\ud835\udc27\ud835\udc2c \ud835\udc22\ud835\udc2c \ud835\udc2d\ud835\udc28 \ud835\udc25\ud835\udc1e\ud835\udc2d \ud835\udc2d\ud835\udc21\ud835\udc1e\ud835\udc26 \ud835\udc0e\ud835\udc0f\ud835\udc13 \ud835\udc0e\ud835\udc14\ud835\udc13 \ud835\udc28\ud835\udc1f \ud835\udc2b\ud835\udc1e\ud835\udc1c\ud835\udc1e\ud835\udc22\ud835\udc2f\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1b\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc1e\ud835\udc1d \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc22\ud835\udc2c\ud835\udc1e.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"1006\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-15-at-1.29.38-PM.png\" alt=\"\" class=\"wp-image-170\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-15-at-1.29.38-PM.png 970w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-15-at-1.29.38-PM-289x300.png 289w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-15-at-1.29.38-PM-768x797.png 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Think about:<br>\ud83c\udf81 The onboarding box that has a bunch of filler you don\u2019t know what to do with<br>\ud83c\udf81 The branded shirt that\u2019s cute but just not something you\u2019d ever wear<br>\ud83c\udf81 The really nice branded mug that can never replace your favorite mug<br><br>There are a lot of reasons that people may not want your swag, and it\u2019s not always because it\u2019s ugly or it\u2019s junk. They just might not want it \ud83e\udd37\ud83c\udffb\u200d\u2640\ufe0f<br><br>\ud835\udc13\ud835\udc21\ud835\udc1e\ud835\udc2b\ud835\udc1e \ud835\udc1a\ud835\udc2b\ud835\udc1e \ud835\udc2c\ud835\udc22\ud835\udc26\ud835\udc29\ud835\udc25\ud835\udc1e \ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc1e\ud835\udc1a\ud835\udc2c\ud835\udc32 \ud835\udc30\ud835\udc1a\ud835\udc32\ud835\udc2c to get your merch into the hands of people who want it and out of the hands of people who don\u2019t:<br><br>1\ufe0f\u20e3 \ud835\udc0e\ud835\udc1f\ud835\udc1f\ud835\udc1e\ud835\udc2b \ud835\udc1c\ud835\udc21\ud835\udc28\ud835\udc22\ud835\udc1c\ud835\udc1e. Let people choose their own merch!! This is the best and easiest way that everyone gets exactly what they want \u2014 no more, no less.<br><br>(We can set up a print-on-demand merch shop for you that makes this super simple at <a href=\"https:\/\/www.linkedin.com\/company\/go-to-market-custom-branded-merchandise\/\">Go To Market &#8211; Custom Print-On-Demand Branded Merchandise<\/a>)<br><br>2\ufe0f\u20e3 Have \ud835\udc25\ud835\udc28\ud835\udc2d\ud835\udc2c \ud835\udc28\ud835\udc1f \ud835\udc1d\ud835\udc22\ud835\udc1f\ud835\udc1f\ud835\udc1e\ud835\udc2b\ud835\udc1e\ud835\udc27\ud835\udc2d \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21 \ud835\udc28\ud835\udc29\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27\ud835\udc2c to hit a wide range of needs and preferences. I\u2019m talking about wearables and non-wearables, subtle and loud messages, plan and jazzy styles.<br><br>3\ufe0f\u20e3 Offer a \ud835\udc1c\ud835\udc21\ud835\udc1a\ud835\udc2b\ud835\udc22\ud835\udc2d\ud835\udc32 \ud835\udc28\ud835\udc29\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27 for your would-be recipients where they can choose to have the company donate money to charity in place of receiving merch.<br><br>If you offer lots of choices for branded merch and swag, you\u2019re likely to make a wide variety of people happy. Even cooler: \ud835\udc32\ud835\udc28\ud835\udc2e\u2019\ud835\udc25\ud835\udc25 \ud835\udc21\ud835\udc1a\ud835\udc2f\ud835\udc1e \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1b\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc25\ud835\udc22\ud835\udc2f\ud835\udc1e \ud835\udc29\ud835\udc2b\ud835\udc28\ud835\udc2e\ud835\udc1d\ud835\udc25\ud835\udc32 \ud835\udc28\ud835\udc27 \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21 \ud835\udc22\ud835\udc27 \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc30\ud835\udc28\ud835\udc2b\ud835\udc25\ud835\udc1d \ud835\udc1f\ud835\udc28\ud835\udc2b \ud835\udc32\ud835\udc1e\ud835\udc1a\ud835\udc2b\ud835\udc2c \ud835\udc2d\ud835\udc28 \ud835\udc1c\ud835\udc28\ud835\udc26\ud835\udc1e.<br><br>Have you ever received well meaning branded merchandise that you didn\u2019t want? What did you end up doing with it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let people opt out of your branded merch. As much as I am heart-eyes for branded merch and swag, I believe that \ud835\udc28\ud835\udc27\ud835\udc1e \ud835\udc28\ud835\udc1f \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc20\ud835\udc2b\ud835\udc1e\ud835\udc1a\ud835\udc2d\ud835\udc1e\ud835\udc2c\ud835\udc2d \ud835\udc20\ud835\udc22\ud835\udc1f\ud835\udc2d\ud835\udc2c \ud835\udc32\ud835\udc28\ud835\udc2e \ud835\udc1c\ud835\udc1a\ud835\udc27 \ud835\udc20\ud835\udc22\ud835\udc2f\ud835\udc1e \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1e\ud835\udc26\ud835\udc29\ud835\udc25\ud835\udc28\ud835\udc32\ud835\udc1e\ud835\udc1e\ud835\udc2c \ud835\udc1a\ud835\udc27\ud835\udc1d \ud835\udc1f\ud835\udc1a\ud835\udc27\ud835\udc2c \ud835\udc22\ud835\udc2c \ud835\udc2d\ud835\udc28 \ud835\udc25\ud835\udc1e\ud835\udc2d \ud835\udc2d\ud835\udc21\ud835\udc1e\ud835\udc26 \ud835\udc0e\ud835\udc0f\ud835\udc13 \ud835\udc0e\ud835\udc14\ud835\udc13 \ud835\udc28\ud835\udc1f \ud835\udc2b\ud835\udc1e\ud835\udc1c\ud835\udc1e\ud835\udc22\ud835\udc2f\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1b\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc1e\ud835\udc1d \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc22\ud835\udc2c\ud835\udc1e. Think about:\ud83c\udf81 The onboarding box that has a bunch of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":171,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions\/171"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}