{"id":148,"date":"2024-04-16T13:58:36","date_gmt":"2024-04-16T17:58:36","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=148"},"modified":"2024-04-16T13:58:36","modified_gmt":"2024-04-16T17:58:36","slug":"youre-doing-branded-merch-wrong-if","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/youre-doing-branded-merch-wrong-if\/","title":{"rendered":"You&#8217;re Doing Branded Merch Wrong If&#8230;"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><strong>Y\ud835\udc28\ud835\udc2e \ud835\udc1a\ud835\udc2b\ud835\udc1e \ud835\udc20\ud835\udc22\ud835\udc2f\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc1e\ud835\udc2f\ud835\udc1e\ud835\udc2b\ud835\udc32\ud835\udc28\ud835\udc27\ud835\udc1e \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc2c\ud835\udc1a\ud835\udc26\ud835\udc1e \ud835\udc1d\ud835\udc1a\ud835\udc27\ud835\udc20 \ud835\udc2d\ud835\udc21\ud835\udc22\ud835\udc27\ud835\udc20.<\/strong><\/h6>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"1025\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07104-edited.jpg\" alt=\"\" class=\"wp-image-150\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07104-edited.jpg 1365w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07104-edited-300x225.jpg 300w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07104-edited-1024x769.jpg 1024w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07104-edited-768x577.jpg 768w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\">\ud835\udc00 \ud835\udc28\ud835\udc27\ud835\udc1e-\ud835\udc2c\ud835\udc22\ud835\udc33\ud835\udc1e-\ud835\udc1f\ud835\udc22\ud835\udc2d\ud835\udc2c-\ud835\udc1a\ud835\udc25\ud835\udc25 \ud835\udc1a\ud835\udc29\ud835\udc29\ud835\udc2b\ud835\udc28\ud835\udc1a\ud835\udc1c\ud835\udc21 \ud835\udc2d\ud835\udc28 \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21 \ud835\udc23\ud835\udc2e\ud835\udc2c\ud835\udc2d \ud835\udc1d\ud835\udc28\ud835\udc1e\ud835\udc2c\ud835\udc27&#8217;\ud835\udc2d \ud835\udc30\ud835\udc28\ud835\udc2b\ud835\udc24. <\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We live in a time where we can buy exactly what we want &#8212; in the size, shape, style, and color we prefer &#8212; and have it in hands within a few days.<br><br>Yesterday I was talking to <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAADyf9MB_YPDcEti5Cc2zw-Q40Bdc-_t9Wo\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/rebeccaorlov\/\">Rebecca Orlov<\/a> about highly tailored experiences in Roblox + UGC design and it got me thinking about how this works for merch (duh, I&#8217;m always thinking about merch).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">\ud835\udc16\ud835\udc21\ud835\udc1e\ud835\udc27 \ud835\udc32\ud835\udc28\ud835\udc2e&#8217;\ud835\udc2b\ud835\udc1e \ud835\udc26\ud835\udc1a\ud835\udc24\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc2c\ud835\udc30\ud835\udc1a\ud835\udc20 \ud835\udc1f\ud835\udc28\ud835\udc2b \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc1e\ud835\udc26\ud835\udc29\ud835\udc25\ud835\udc28\ud835\udc32\ud835\udc1e\ud835\udc1e\ud835\udc2c, \ud835\udc2d\ud835\udc1e\ud835\udc1a\ud835\udc26, \ud835\udc1f\ud835\udc1a\ud835\udc27\ud835\udc2c, \ud835\udc21\ud835\udc1e\ud835\udc2b\ud835\udc1e&#8217;\ud835\udc2c \ud835\udc30\ud835\udc21\ud835\udc1a\ud835\udc2d \ud835\udc32\ud835\udc28\ud835\udc2e \ud835\udc2c\ud835\udc21\ud835\udc28\ud835\udc2e\ud835\udc25\ud835\udc1d \ud835\udc1c\ud835\udc28\ud835\udc27\ud835\udc2c\ud835\udc22\ud835\udc1d\ud835\udc1e\ud835\udc2b \ud835\udc22\ud835\udc27 \ud835\udc32\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc28\ud835\udc1f\ud835\udc1f\ud835\udc1e\ud835\udc2b\ud835\udc22\ud835\udc27\ud835\udc20:<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Have a mix of apparel (tees, hoodies) and non-apparel (drinkware, journals, totes). People tend to prefer one of these two categories over the other and can feel strongly about which they want merch in.<br><br>\u27a1\ufe0f Offer some minimal designs and some loud designs. Some people want to wear their values and style loud and proud (it&#8217;s me, hi, I&#8217;m the problem it&#8217;s me&#8230;) and others prefer something more subtle.<br><br>\u27a1\ufe0f Change it up. If your people already have your logo on 15 different things they certainly don&#8217;t want it on 15 more things.\u00a0Think of new designs!<br><br>Have you ever had a company give you &#8230; and ALL of your colleagues &#8230; the exact same thing? What was it, and did you like it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"1025\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07000-edited.jpg\" alt=\"\" class=\"wp-image-152\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07000-edited.jpg 1365w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07000-edited-300x225.jpg 300w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07000-edited-1024x769.jpg 1024w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/04\/DSC07000-edited-768x577.jpg 768w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Y\ud835\udc28\ud835\udc2e \ud835\udc1a\ud835\udc2b\ud835\udc1e \ud835\udc20\ud835\udc22\ud835\udc2f\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc1e\ud835\udc2f\ud835\udc1e\ud835\udc2b\ud835\udc32\ud835\udc28\ud835\udc27\ud835\udc1e \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc2c\ud835\udc1a\ud835\udc26\ud835\udc1e \ud835\udc1d\ud835\udc1a\ud835\udc27\ud835\udc20 \ud835\udc2d\ud835\udc21\ud835\udc22\ud835\udc27\ud835\udc20. \ud835\udc00 \ud835\udc28\ud835\udc27\ud835\udc1e-\ud835\udc2c\ud835\udc22\ud835\udc33\ud835\udc1e-\ud835\udc1f\ud835\udc22\ud835\udc2d\ud835\udc2c-\ud835\udc1a\ud835\udc25\ud835\udc25 \ud835\udc1a\ud835\udc29\ud835\udc29\ud835\udc2b\ud835\udc28\ud835\udc1a\ud835\udc1c\ud835\udc21 \ud835\udc2d\ud835\udc28 \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21 \ud835\udc23\ud835\udc2e\ud835\udc2c\ud835\udc2d \ud835\udc1d\ud835\udc28\ud835\udc1e\ud835\udc2c\ud835\udc27&#8217;\ud835\udc2d \ud835\udc30\ud835\udc28\ud835\udc2b\ud835\udc24. We live in a time where we can buy exactly what we want &#8212; in the size, shape, style, and color we prefer &#8212; and have it in hands within a few days. Yesterday I was talking to Rebecca [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":153,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/148\/revisions\/153"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}