{"id":140,"date":"2024-04-02T21:13:37","date_gmt":"2024-04-03T01:13:37","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=140"},"modified":"2024-04-02T21:13:37","modified_gmt":"2024-04-03T01:13:37","slug":"the-difference-between-branded-merch-people-love-vs-hate","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/the-difference-between-branded-merch-people-love-vs-hate\/","title":{"rendered":"The Difference Between Branded Merch People Love vs. Hate"},"content":{"rendered":"\n

The best branded merch RESONATES.\u00a0\u00a0The worst merch is just crappy corporate logo wear.

Yesterday <\/a>Vin Matano<\/a> posted that he’s “never seen one B2B company have good swag” and the post has over 300 comments. It’s clearly ruffling some feathers, in his words.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud835\udc16\ud835\udc21\ud835\udc1a\ud835\udc2d \ud835\udc1d\ud835\udc28\ud835\udc1e\ud835\udc2c \ud835\udc22\ud835\udc2d \ud835\udc26\ud835\udc1e\ud835\udc1a\ud835\udc27 \ud835\udc1f\ud835\udc28\ud835\udc2b \ud835\udc1b\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc1e\ud835\udc1d \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21 \ud835\udc2d\ud835\udc28 \ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc28\ud835\udc27\ud835\udc1a\ud835\udc2d\ud835\udc1e?<\/h6>\n\n\n\n

\ud83d\udd11 It communicates the vibe or energy of the brand
\ud83d\udd11 It highlights the identity of people who use it
\ud83d\udd11 It feels like a good memory of the brand
\ud83d\udd11 It makes you feel “in the know”

I call this the IYKYK (if you know you know) touch. If your merch resonates with people who know your brand, you’ve nailed it.

\ud835\udc07\ud835\udc1e\ud835\udc2b\ud835\udc1e \ud835\udc1a\ud835\udc2b\ud835\udc1e \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc21\ud835\udc1a\ud835\udc25\ud835\udc25\ud835\udc26\ud835\udc1a\ud835\udc2b\ud835\udc24\ud835\udc2c \ud835\udc28\ud835\udc1f “\ud835\udc1c\ud835\udc2b\ud835\udc1a\ud835\udc29\ud835\udc29\ud835\udc32 \ud835\udc1c\ud835\udc28\ud835\udc2b\ud835\udc29\ud835\udc28\ud835\udc2b\ud835\udc1a\ud835\udc2d\ud835\udc1e \ud835\udc25\ud835\udc28\ud835\udc20\ud835\udc28 \ud835\udc30\ud835\udc1e\ud835\udc1a\ud835\udc2b”:
\ud83d\udc4e It looks like a yawn
\ud83d\udc4e It inspires no thought or feeling at all
\ud83d\udc4e You forget what it looks like the moment you look away

I’m tired just thinking about those.

So what do you think, do you agree with Vin?\u00a0Have you ever seen a B2B company have good swag?\u00a0What are your favorites?

I’ll highlight the work we did for Breakaway Bookkeeping & Advising<\/a> with <\/a>Shea Keats<\/a> and <\/a>Michelle L\u00f6pez<\/a> as some inspiring B2B merch!<\/p>\n","protected":false},"excerpt":{"rendered":"

The best branded merch RESONATES.\u00a0\u00a0The worst merch is just crappy corporate logo wear. Yesterday Vin Matano posted that he’s “never seen one B2B company have good swag” and the post has over 300 comments. It’s clearly ruffling some feathers, in his words. \ud835\udc16\ud835\udc21\ud835\udc1a\ud835\udc2d \ud835\udc1d\ud835\udc28\ud835\udc1e\ud835\udc2c \ud835\udc22\ud835\udc2d \ud835\udc26\ud835\udc1e\ud835\udc1a\ud835\udc27 \ud835\udc1f\ud835\udc28\ud835\udc2b \ud835\udc1b\ud835\udc2b\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc1e\ud835\udc1d \ud835\udc26\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc21 \ud835\udc2d\ud835\udc28 \ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc28\ud835\udc27\ud835\udc1a\ud835\udc2d\ud835\udc1e? \ud83d\udd11 It communicates the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":141,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/140\/revisions\/141"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}