{"id":136,"date":"2024-03-26T10:57:59","date_gmt":"2024-03-26T14:57:59","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=136"},"modified":"2024-03-26T10:57:59","modified_gmt":"2024-03-26T14:57:59","slug":"why-most-swag-sucks","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/why-most-swag-sucks\/","title":{"rendered":"Why Most Swag Sucks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Here&#8217;s why most swag sucks: The people who \ud835\udc30\ud835\udc1a\ud835\udc27\ud835\udc2d \ud835\udc1c\ud835\udc28\ud835\udc28\ud835\udc25 \ud835\udc2c\ud835\udc30\ud835\udc1a\ud835\udc20 are separate and distinct from the people who \ud835\udc28\ud835\udc2b\ud835\udc1d\ud835\udc1e\ud835\udc2b \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc2c\ud835\udc30\ud835\udc1a\ud835\udc20.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the people tasked with ordering the swag:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1) Swag is an annoying part of their work \ud83d\ude44<br>2) They don&#8217;t have a design or fashion background \ud83d\udc5a<br>3) They aren&#8217;t given specific direction by the person assigning it to them \ud83d\ude16<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a recipe for lame, boring merch: logos slapped on unisex tees, cheap pocket umbrellas, and faulty phone chargers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post by\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAGfXY8BIhu3bPkVd9PFmniw7-beXfoaZ-g\">Ronak Shah<\/a>, he highlights what goes wrong when you don&#8217;t<br>micromanage the development of swag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"348\" data-id=\"138\" src=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/03\/1711458831878-1.jpeg\" alt=\"\" class=\"wp-image-138\" srcset=\"https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/03\/1711458831878-1.jpeg 462w, https:\/\/gotomarket.studio\/blog\/wp-content\/uploads\/2024\/03\/1711458831878-1-300x226.jpeg 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here&#8217;s the good news, you don&#8217;t need to micromanage your company&#8217;s swag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud835\udc08\ud835\udc1f \ud835\udc32\ud835\udc28\ud835\udc2e \ud835\udc22\ud835\udc27\ud835\udc2f\ud835\udc1e\ud835\udc2c\ud835\udc2d **\ud835\udc28\ud835\udc27\ud835\udc1e \ud835\udc2d\ud835\udc22\ud835\udc26\ud835\udc1e** \ud835\udc22\ud835\udc27 \ud835\udc20\ud835\udc1e\ud835\udc2d\ud835\udc2d\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc1c\ud835\udc28\ud835\udc28\ud835\udc25 \ud835\udc1d\ud835\udc1e\ud835\udc2c\ud835\udc22\ud835\udc20\ud835\udc27\ud835\udc2c \ud835\udc26\ud835\udc1a\ud835\udc1d\ud835\udc1e, \ud835\udc32\ud835\udc28\ud835\udc2e&#8217;\ud835\udc25\ud835\udc25 \ud835\udc21\ud835\udc1a\ud835\udc2f\ud835\udc1e \ud835\udc1a \ud835\udc1b\ud835\udc1a\ud835\udc27\ud835\udc24 \ud835\udc2d\ud835\udc28 \ud835\udc1c\ud835\udc21\ud835\udc28\ud835\udc28\ud835\udc2c\ud835\udc1e \ud835\udc1f\ud835\udc2b\ud835\udc28\ud835\udc26 \ud835\udc20\ud835\udc28\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc1f\ud835\udc28\ud835\udc2b\ud835\udc30\ud835\udc1a\ud835\udc2b\ud835\udc1d \ud835\udc2c\ud835\udc28 \ud835\udc32\ud835\udc28\ud835\udc2e&#8217;\ud835\udc25\ud835\udc25 \ud835\udc27\ud835\udc1e\ud835\udc2f\ud835\udc1e\ud835\udc2b \ud835\udc21\ud835\udc1a\ud835\udc2f\ud835\udc1e \ud835\udc25\ud835\udc1a\ud835\udc26\ud835\udc1e \ud835\udc2c\ud835\udc30\ud835\udc1a\ud835\udc20 \ud835\udc1a\ud835\udc20\ud835\udc1a\ud835\udc22\ud835\udc27.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about your company values and what&#8217;s trendy in the fashion world, marry the two and you&#8217;ll be off and running. If you have a design team they can work on this for you. (Or even better, hire us\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/go-to-market-custom-branded-merchandise\/\">Go To Market &#8211; Custom Print-On-Demand Branded Merchandise<\/a>\u00a0&#8212; we will design your goodies and you&#8217;ll be set for years.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don&#8217;t wait until the last minute and then ask an admin to handle your swag. That will set them &#8212; \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude26\ud835\ude37\ud835\ude26\ud835\ude33\ud835\ude3a\ud835\ude30\ud835\ude2f\ud835\ude26 \ud835\ude38\ud835\ude29\ud835\ude30 \ud835\ude33\ud835\ude26\ud835\ude24\ud835\ude26\ud835\ude2a\ud835\ude37\ud835\ude26\ud835\ude34 \ud835\ude3a\ud835\ude30\ud835\ude36\ud835\ude33 \ud835\ude34\ud835\ude38\ud835\ude22\ud835\ude28 &#8212; up for failure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever been tasked with making swag? Did you panic? How did you handle it??<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s why most swag sucks: The people who \ud835\udc30\ud835\udc1a\ud835\udc27\ud835\udc2d \ud835\udc1c\ud835\udc28\ud835\udc28\ud835\udc25 \ud835\udc2c\ud835\udc30\ud835\udc1a\ud835\udc20 are separate and distinct from the people who \ud835\udc28\ud835\udc2b\ud835\udc1d\ud835\udc1e\ud835\udc2b \ud835\udc2d\ud835\udc21\ud835\udc1e \ud835\udc2c\ud835\udc30\ud835\udc1a\ud835\udc20. For the people tasked with ordering the swag: 1) Swag is an annoying part of their work \ud83d\ude442) They don&#8217;t have a design or fashion background \ud83d\udc5a3) They aren&#8217;t given specific direction by [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions\/139"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}