{"id":118,"date":"2024-01-29T17:19:38","date_gmt":"2024-01-29T22:19:38","guid":{"rendered":"https:\/\/gotomarket.studio\/blog\/?p=118"},"modified":"2024-01-29T17:19:38","modified_gmt":"2024-01-29T22:19:38","slug":"brand-recognition-or-lead-generation","status":"publish","type":"post","link":"https:\/\/gotomarket.studio\/blog\/brand-recognition-or-lead-generation\/","title":{"rendered":"Brand Recognition or Lead Generation?"},"content":{"rendered":"\n

A friend called me yesterday to bemoan that her client wants to print 1500 stress balls for an upcoming conference \ud83d\udeab\ud83d\udc4e\ud83d\ude48<\/p>\n\n\n\n

<\/p>\n\n\n\n

She knew it was a bad idea but didn’t know what to suggest instead.\u00a0Because a lot of people face this problem, let’s talk about what I recommend!<\/p>\n\n\n\n

<\/p>\n\n\n\n

If you have a trade show or conference and want to hand out something to everyone there, but can’t afford to buy something nice for hundreds or thousands of people, what do you do?<\/p>\n\n\n\n

<\/p>\n\n\n\n

The first step is to ask whether you’re looking for \ud835\ude23\ud835\ude33\ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude33\ud835\ude26\ud835\ude24\ud835\ude30\ud835\ude28\ud835\ude2f\ud835\ude2a\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f or \ud835\ude2d\ud835\ude26\ud835\ude22\ud835\ude25 \ud835\ude28\ud835\ude26\ud835\ude2f\ud835\ude26\ud835\ude33\ud835\ude22\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f.<\/p>\n\n\n\n

If you’re looking for \ud835\ude23\ud835\ude33\ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude33\ud835\ude26\ud835\ude24\ud835\ude30\ud835\ude28\ud835\ude2f\ud835\ude2a\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f and want to hand something to everyone, keep it simple: mints, pens, sticky notes, and other useful small items that people *might* stick in their bag for future use.\u00a0You’re not going to build a relationship or get leads this way, but there will be eyeballs on your brand name.\u00a0<\/p>\n\n\n\n

<\/p>\n\n\n\n

I’m not a fan of this route because it’s usually expensive and environmentally wasteful, but if a company insists on printing hundreds or thousands of something, this is the way to go. (\ud835\ude08\ud835\ude2f\ud835\ude25 \ud835\ude31\ud835\ude2d\ud835\ude26\ud835\ude22\ud835\ude34\ud835\ude26 \ud835\ude31\ud835\ude2d\ud835\ude26\ud835\ude22\ud835\ude34\ud835\ude26 \ud835\ude31\ud835\ude2d\ud835\ude26\ud835\ude22\ud835\ude34\ud835\ude26 \ud835\ude2f\ud835\ude26\ud835\ude37\ud835\ude26\ud835\ude33 \ud835\ude31\ud835\ude33\ud835\ude2a\ud835\ude2f\ud835\ude35 \ud835\ude22 \ud835\ude34\ud835\ude35\ud835\ude33\ud835\ude26\ud835\ude34\ud835\ude34 \ud835\ude23\ud835\ude22\ud835\ude2d\ud835\ude2d \ud83d\ude16)<\/p>\n\n\n\n

<\/p>\n\n\n\n

If you’re looking for \ud835\ude2d\ud835\ude26\ud835\ude22\ud835\ude25 \ud835\ude28\ud835\ude26\ud835\ude2f\ud835\ude26\ud835\ude33\ud835\ude22\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f, here are your steps:<\/p>\n\n\n\n

1) Create a print-on-demand shop with all your cute, fun, trendy branded items. Make it cool, creative, and chic. (Need help? Hire us at Go To Market – Custom Print-On-Demand Branded Merchandise<\/a>!)<\/p>\n\n\n\n

2) Print a postcard with a QR code to your shop and offer a gift code for a FREE hat \/ t-shirt \/ tote (you pick). Have people in your booth wearing your merch.<\/p>\n\n\n\n

3) At checkout, ask customers to opt-in to your mailing list.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Here’s why this works:<\/p>\n\n\n\n

1) A small percentage of people will take you up on this, but the people who do are \ud835\udc18\ud835\udc0e\ud835\udc14\ud835\udc11 \ud835\udc0b\ud835\udc04\ud835\udc00\ud835\udc03\ud835\udc12. These are the people who want to engage with your business.<\/p>\n\n\n\n

2) It’s a \ud835\udc07\ud835\udc14\ud835\udc06\ud835\udc04 \ud835\udc16\ud835\udc08\ud835\udc0d \ud835\udc05\ud835\udc0e\ud835\udc11 \ud835\udc18\ud835\udc0e\ud835\udc14 when people are wearing your brand out in the world. It’s like handing out those 1500 mints except that there’s social proof involved.<\/p>\n\n\n\n

3) It’s environmentally sustainable, which is often aligned with your customers’ values.<\/p>\n\n\n\n

<\/p>\n\n\n\n

If you can’t get a print-on-demand store up and running, offer something else that’s high value — a free course, consultation, interview, etc — that gets people to your website.<\/p>\n\n\n\n

Pens and stress balls don’t make sales.\u00a0But people who opt-in for your merch are solid leads!<\/p>\n\n\n\n

<\/p>\n\n\n\n

If you HAD to get a piece of low-cost merch, what would you pick? I’m going for the mints.<\/p>\n","protected":false},"excerpt":{"rendered":"

A friend called me yesterday to bemoan that her client wants to print 1500 stress balls for an upcoming conference \ud83d\udeab\ud83d\udc4e\ud83d\ude48 She knew it was a bad idea but didn’t know what to suggest instead.\u00a0Because a lot of people face this problem, let’s talk about what I recommend! If you have a trade show or […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":1,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/posts\/118\/revisions\/119"}],"wp:attachment":[{"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotomarket.studio\/blog\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}